It’s easy to procrastinate on your blog. When things get busy, writing blog posts falls further down the to-do list until, at some point, it falls off the list completely. Then, before you know it, you’ve gone months without
Wondering if creating a content marketing strategy is worth the time and effort? The answer is yes. Content, in the form of blog posts, videos, ebooks, webinars, etc., is the most efficient, cost-effective way to tell your story to your
How-to posts are a great way to reach your target audience. You have resources, tips and insights to make people’s lives easier, and you’re sharing them for free. This is the essence of content marketing: you provide valuable
Search Engine Optimization (SEO) can be a wormhole. The further you go down it, the more tools and analytics and best practices there are to sort through. But, if exploring the depths of the SEO universe isn’t your thing,
Mission-driven businesses and organizations have a great advantage over profit-driven businesses when it comes to content: they’re already doing awesome things. Unlike profit-driven businesses, which have to try to scare up or manufacture feel-good stories, mission-driven businesses come by
Pro-quality press releases are essential for any business. They’re a proven way to get free publicity, and writing one doesn’t have to be hard. I receive a lot of press releases. Many of them are great—informational, clear and concise.
Keeping your business blog updated is one of those jobs that’s never done. As soon as you get one post up, you need to start thinking about the next one. And coming up with posts that your target audience
Twitter chats are a great way to connect with like-minded people, pick up valuable insights and tips, and grow your Twitter following. Last year I started participating regularly in chats and my knowledge base and follower count increased immediately.
Is writing blog posts a source of stress? Something you know you should do it, but more of an obligation than something you look forward to? It doesn’t have to be that way. If you put a system in
How’s 2016 looking? Ready to have your best year yet? Do you have your goals for the year set? Even more importantly, do you have a plan in place for sticking with your goals? Here are resources and tips