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16 Aug

A Masterclass in Marketing from the Grateful Dead

  • In Inspiration, Just for Fun, Marketing and Branding, Pro Tips
  • 4 comments
Grateful-Dead-Marketing-header
Whether you love the Grateful Dead, hate them or don’t really care either way, the band offers a masterclass in marketing, building community and making a lasting impact. Coworking space operators can learn quite a bit from the Grateful
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19 Jul

39 Things I Love About Coworking

  • In Community, Coworking, Inspiration, Just for Fun, Lists, Well-Being
  • 2 comments
I-Love-Coworking-1
Game night at the coworking space with my coworking buddies. Anyone who has spent more than five minutes with me has heard me talk about coworking. From my first day coworking, to this very second, I have been an
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31 May

Should You Join a Coworking Space [a flowchart]

  • In Community, Coworking, Inspiration, Just for Fun
  • 1 comment
Should you join a coworking space? Flowchart
Thinking of joining a coworking space? Nor sure if you’re ready to take the plunge? Here’s a flowchart to help you make your decision. Related Articles What Makes a Great Coworking Space Trading the Commute for Community: an
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08 Feb

A Muddy, Messy Coworking Love Story

  • In Community, Inspiration, Just for Fun
  • 3 comments
Coworking-blog-mud-stoplight
I made my debut on the local news last week. I was wearing my pajama hoodie, with no bra and no makeup. My hair was in what I hoped was a stylish “messy bun” but it was probably just
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31 Oct

Coworking Halloween: 10 Coworking Horror Movies

  • In Community, Just for Fun
  • 0 comment
Coworking-Halloween-Header
Every week at NextSpace, my home coworking space in Santa Cruz, California, the community managers post a question on our whiteboard. We have some very clever, sometimes snarky people in our space and the responses usually prove to be
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14 Sep

What Makes a Great Coworking Space? [infographic]

  • In Coworking, Inspiration, Just for Fun
  • 4 comments
What-Makes-a-Great-Coworking-Space_infographic
There are a ton of different types of coworking spaces, with more being built all the time. Some cater to rock climbers, some to social good businesses, some to women, some to startup teams, some to artists, some to
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07 Sep

In Defense of Hustle

  • In Community, Inspiration, Just for Fun
  • 0 comment
In-Defense-of-Hustle
The word “hustle” is a bit misunderstood. In startup culture, it’s generally celebrated as a lifestyle of little sleep, little time off, little self-care, a winner-takes-all mentality, and endlessly…well…hustling. Because this lifestyle is crazy-making in the short-run and unsustainable
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17 Aug

How to Change the Toilet Paper: a Guide for Coworking Spaces

  • In Community, Just for Fun, Popular
  • 3 comments
Change-the-Toilet-Paper-Coworking-Space
A few days ago I went into the bathroom at a coworking space and the toilet paper roll was empty. On the back of the toilet were four new rolls but on the little roller was an empty cardboard
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19 Apr

What Steph Curry Taught Me About Freelancing

  • In Freelancing, Just for Fun
  • 0 comment
Steph Curry is one of the best basketball players on the planet. He recently broke his own record for most three-pointers in a single season, his Golden State Warriors just ended the season with an NBA-best 67 wins, and
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"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz ElamExecutive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan DorschCofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie RussoEverything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony BacigalupoFounder, New Work Cities
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