Karina Patel, Director of Marketing at CloudVO and Pacific Workplaces, will teach space operators how to implement PPC marketing to drive traffic to your site, attract members, strengthen brand awareness and generate leads.
Who should attend the training:
– Coworking space operators
– Workspace marketing teams
– Community managers tasked with marketing duties
– Workspace industry service providers
What you’ll learn:
– Which type of PPC campaign to use
– How to select the right keywords for your PPC campaign
– How to design your PPC ads
– How to set a daily budget for your ads
– What type of bid to use
– Ad scheduling
– How to create a compelling Call to Action
– Where your ad should direct people
– How to compete with deep-pocketed competitors
– and more
This training also includes an Ask Me Anything session where you can ask Karina about your own PPC strategy.
Jo
I regularly attend Cat’s training sessions and I’m never disappointed! This particular webinar on PPC was a real eye-opener; it’s not an area of marketing I’m familiar with and I found this to be an excellent introduction that’s carefully tailored to coworking spaces and flexible space businesses.