My longtime collaborator Amanda Leffew is a quiet force in my business. She’s smart, creative, strategic, and I always ask her opinion on moves I’m making—large or small.
In next week’s Coworking Creators Summit, Amanda is teaching a session on building content momentum when you feel invisible (Who can’t relate to that?). In advance of the Summit, Amanda, who is my Summit co-founder, shares her insights into cutting through the noise, quick creative actions you can take right now, and how slow doesn’t mean it’s not working.
1. What’s the biggest challenge new content creators face?
It’s not coming up with ideas, it’s figuring out how to cut through the noise. Most new creators try to do too much too fast, every platform and every trend all at once. The smarter play is to pick one channel, pick one theme, and commit to it for 90 days. Consistency beats chaos. People start to recognize your voice when they know what you stand for and where to find you.
2. How can space operators keep momentum when progress feels slow?
Slow does not mean nothing is working. Momentum comes from showing up, not from going viral. If it feels quiet, set up a content rhythm you can sustain. Start a weekly series like a quick reel showing what is happening in the space today or a regular member spotlight. Repurpose everything. A single blog post can fuel your socials for a week. When you feel stuck, simplify and stay consistent. That’s what compounds over time.
3. What’s one small creative action that can help a coworking space gain visibility today?
Grab your phone, film a 10 second clip of something real happening in your space, add text on screen, and post it. Do not overthink it. It could be a member celebrating a win or just the vibe on a Monday morning. The goal is not perfection, it is visibility, and people connect fastest when they can actually see themselves in your space.
🎟️ Learn more from Amanda at the Coworking Creators Summit on October 23.
