Cat Johnson

Convo: Lead Gen Strategies Post-COVID

Hi there

I’m a content strategist and creator based in Santa Cruz, California.

I know first-hand how life-changing coworking can be. Working in community helped me grow from a side-gigging freelance writer into the founder of Cat Johnson Co, the marketing hub and community for coworking space operators.

I’m on a mission to help workspace operators better market their space and brand so they can change more lives. 

That’s my work in a nutshell.

Here’s what that looks like in real life 👇

CAT JOHNSON CO PROJECTS

The Lab – The Lab is a marketing club for coworking space operators, community managers and marketing leads. We have group coaching sessions, a robust resource library full of pro marketing resources, weekly worksprints, peer to peer trainings and so much more.

Coworking Convos – Coworking Convos is a monthly video series of informal community conversations. They enable workspace operators from around the world to learn, share and connect. 

Coworking Out Loud Newsletter – Every Thursday since 2016, I’ve sent my weekly newsletter. Full of curated ideas and articles, content tips and more, the newsletter now reaches more than 3,300 space operators.

Coworking Out Loud Podcast – The Coworking Out Loud Podcast is an experiment in storytelling, connection and content marketing. An ever-evolving project, the podcast focuses on the real stories and people in the coworking movement.

Coworking Content Alliance – The Coworking Content Alliance is a Facebook group for coworking space operators. It’s a place to ask questions, decompress and have some fun.

Cat Johnson on YouTube – I’ve recently been more intentional about creating and sharing videos. See what we’re up to.

ARE WE CONNECTED?

Find me on LinkedIn and Instagram

Select clients and publications

All the things 👇

"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz ElamExecutive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan DorschCofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie RussoEverything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony BacigalupoFounder, New Work Cities
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