About Cat Johnson

Cat Johnson is on a mission to elevate indie coworking spaces everywhere. An industry-leading content strategist and brand community coach, Cat is an established writer whose work has appeared in dozens of publications, including Yes! Magazine, Shareable, Mother Jones, Lifehacker. AllworkSpace, Triple Pundit and No Depression.

As founder of The Lab, the marketing club for indie coworking spaces, Cat helps space operators and community builders create strong brands, clear content strategies and develop leadership skills.

More than 6,000 people have attended Coworking Convos, the virtual event series to help coworking space operators learn, share and connect.

Her podcast Coworking Out Loud explores the deeper side of coworking, content and community.

A teacher and public speaker, Cat has spoken at dozens of events around the US, Canada, the UK and virtually, including GCUC, GWA, Peers Conference, Santa Cruz SBDC, Freelance Camp, Park City Marketing Club, Women Who Cowork, GCUC UK, GCUC Canada, and Kiln Salt Lake.

Cat Johnson and other members at NextSpace Santa Cruz

Coworking roots

Cat has deep roots in coworking, having been a member of seven different coworking spaces. She understands what makes a great space, what makes a great member, what makes a great team and what it looks like when all those things come together.

Having worked with hundreds of space operators around the world, Cat is particularly fond of the community-focused brands. As we like to say around here, we’re all in on indies.

Get in touch

The best way to get (and stay) in touch with Cat is to subscribe to her weekly letter

You can also follow along on LinkedIn, YouTube, Instagram, the blog, the podcast (Coworking Out Loud on your favorite player) and catch her speaking at events around North America and beyond.


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