The workspace marketing club

Who has time for all these marketing todos?

You’re busy running a space, right? 

Keeping up with the blog, social media, newsletter, strategies, press outreach, video, SEO and Google My Business is…a lot.

We’ve got you.

The Lab is a workspace marketing hub and community to help you create smart, effective content and marketing campaigns across all of your channels. 

Founded by Cat Johnson in 2020, the Lab is a community of marketing experts, coworking space operators and workspace industry insiders. We answer your questions, teach you best practices, share resources and ideas, hold you accountable, and support you in the challenging-yet-totally-rewarding work of running a coworking space.
Sound good? We think so too.
Lab members get exclusive content and guidance, including:

Join us today to level up your marketing. For 1:1 coaching, select Lab Premium.

Lab Pro

$ 99
  • Group Coaching
  • Pro Templates + Resources
  • Worksprints with the Lab community
  • Member-only content
  • Private Lab Slack
  • Peer to peer trainings
  • Coworking Convos recordings
  • Coworking Convos chats
  • Marketing prompts + strategies
  • Exclusive discounts + deals

Lab Premium

$ 299
  • Everything in Pro plus
  • 1:1 Coaching with Cat or Karina (1 hr/mo)
"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz Elam
Executive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan Dorsch
Cofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie Russo
Everything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony Bacigalupo
Founder, New Work Cities

A Cat Johnson Co Project

Learn more about Cat.