Build your indie coworking business with proven strategies and a community of peers.

Join The Lab today

If you're building your indie coworking business on your own, you're playing on hard mode.

  • 🤷‍♀️ You're unsure how to attract perfect-fit members
  • 😵‍💫 You're overwhelmed by daily todos in your space
  • 🤔 You're confused about marketing and growth strategies
  • 😭 You're feeling totally alone

Imagine having:

  • Confidence as an operator and community builder
  • Clear marketing and growth strategies
  • A community full of perfect-fit members
  • Access to 200+ years of coworking wisdom

The Lab is the community for indie coworking brands.

We pack a ton of value into The Lab and make it super-affordable because we love indie coworking and want you to be wildly successful.

Lab Community

$129 / month

  • Weekly Lab Discussions via Zoom
  • Monthly workshops with Cat and guest experts
  • Access to 50+ Lab Workshop recordings
  • Membership in the super active Lab Slack
  • Weekly worksprints with Cat
  • Peer support and guidance
  • Weekly Lab Digest
  • Exclusive access to Coworking Convos recordings
  • Additional members: $99/month
  • Inquire about team memberships
Start your membership today

Lab Coaching

$399 / month

  • Everything in Lab Community, plus:
  • Monthly one-on-one coaching with Cat
  • Coaching topics include content strategy, newsletter, thought leadership, brand building, social media marketing and content creation
Join Lab Coaching
I would absolutely recommend the Lab with no reservations to anyone who owns or operates a coworking space. I have been able to have the support and tap into an incredible knowledge base. I don't know if I would have made it through my first year without the education, confidence and camaraderie the Lab has offered me.
Alison Rogers
Alison RogersBlush Cowork
I used to be so lost with our marketing strategy. Well to be honest we never had one, until I joined the Lab. You not only get to pick Cat’s brain, there are dozens of brains to pick. The community engagement is just priceless!
Mari Rosas
Mari RosasCoCo Haus
Being part of The Lab, is one of the best decisions I have made! The value given in exchange for a few pennies each month, is absolutely worth it, and some more on top. Having an engaged, active, supportive community to ask best practice questions, celebrate my wins and my woes, is like a big safety net, a trusted circle that can always help. I love the Lab!
Karen Tait
Karen TaitThe Residence Coworking

Upcoming Lab Events

With weekly events, as well as an active Slack packed with coworking knowledge and wisdom, The Lab is the place to be for indies.

Join the community today.

Cat Johnson indie coworking

About Cat

Internationally recognized speaker, teacher and coach

Longtime community builder

Joined her first coworking space in 2012

Built an industry-leading ecosystem helping thousands of coworking space operators learn, share and connect.

A product of coworking, Cat understands what makes a great space and community. 

Host of Coworking Out Loud and Coworking Convos

Written for dozens of publications

A Note from Cat

Hi friend,

The Lab was created in 2020 as a way to connect and support indie coworking space operators during the pandemic. Since then, it has grown into a thriving community of coworking pioneers, industry leaders, and community-builders from around the world.

We pack a ton of value into The Lab to make it a no-brainer for indie coworking spaces because we want to see you succeed! We are all in on coworking communities and are committed to serving and supporting you day in and day out.

Further together,

Membership at a glance

Lab Community

Lab Community is the all-inclusive Lab experience, with Lab Workshops, Lab Discussions, AMAs, a vibrant Slack, weekly worksprints, peer show & tells, The Lab Digest and more.

Lab Coaching

Lab Coaching includes monthly 1:1 calls with Cat Johnson focused on content marketing, newsletter best practices, leadership, community building and brand strategies.
A Lab member since opening my coworking space in 2020, it's hard to express the incredible value this cohort brings. I've gained top-notch marketing skills from experienced professionals, and the unmatched camaraderie among members fosters mutual support, inspiration, and has helped me level up my game significantly. I highly recommend joining, you won’t regret it.
Ann Long
Ann LongBurbity Workspaces
The Lab

Upskill with Lab Workshops and Discussions

  • Topics include: Google Ads, SEO, community building, positioning, Google My Business, newsletter, marketing, sales, and tons more
  • Exclusive access to guest experts
  • Access to workshop recordings and resources 24/7

Stay productive with Lab Worksprints

  • Two virtual worksprints every Wednesday
  • Sprints help you stay focused and productive
Lab Worksprint
Lab Library

On-demand recordings and resources

  • The Lab Library has dozens of Lab recordings and resources
  • Access recordings 24/7 and work at your own pace

Connect & collaborate with other leaders

  • The Lab Slack is the Lab’s home base.
  • It is super-activated
  • Daily opportunities for connection, collaboration, support and community
Lab Slack

Get weekly recaps and updates

  • The Lab Digest features top Slack conversations, upcoming events and members wins
  • It’s a great way to keep up with the Lab community and all the Lab happenings

Get exclusive Coworking Convos recordings

  • Lab members have exclusive access to the Coworking Convos Archives of recordings
Convos
Reuben-Cat-Lab

Learn from industry leaders

  • Our community of guest teachers includes industry-leading experts. 
  • No more guessing and reinventing the wheel.

Get peer mentoring and sharing

  • Lab members are invited and encouraged to share what you’re working on so we can support you.
  • You’ll have opportunities to learn from other Lab members and share your own insights and expertise
Cat is often one of the smartest people in the room. She is inspiring in her thinking, her creativity, and her community building. Even though I’ve been in the flex space industry for many years, The Lab brings together people and ideas who inspire me and keep me proud of the work we are collectively doing to enhance our communities and industry.
Tracy Wilson
Tracy WilsonPacific Workplaces & SUPER
As a seasoned marketing professional turned coworking operator, I take away so many ideas and tips from the Lab each day. Further proof that there is strength in numbers. Not to mention the very genuine camaraderie that keeps me feeling supported by people that care.
Katharine Chestnut
Katharine ChestnutAlkaloid Networks
As a new space operator, the Lab has become an invaluable tool. Everyone is so generous with their pro-tips and experience. My questions are always answered thoroughly and thoughtfully. Plus, I’m constantly learning answers to questions I didn’t even know to ask I cannot thank Cat enough for creating and nurturing this incredibly supportive community.
Sophie Barrett
Sophie BarrettSatellite Workplaces

Grow alongside coworking spaces from around the world.

Lab Community

$129 / month

  • Weekly Lab Discussions via Zoom
  • Monthly workshops with Cat and guest experts
  • Access to 50+ Lab Workshop recordings
  • Membership in the super active Lab Slack
  • Weekly worksprints with Cat
  • Peer support and guidance
  • Weekly Lab Digest
  • Exclusive access to Coworking Convos recordings
  • Additional members: $99/month
  • Inquire about team memberships
Join Lab Community

Lab Coaching

$399 / month

  • Everything in Lab Community, plus:
  • Monthly one-on-one coaching with Cat
  • Coaching topics include content strategy, newsletter, thought leadership, brand building, social media marketing and content creation
Join Lab Coaching
Cat and the Lab members generously provide the support I need to be an effective leader in my own community. The resources in the Lab are expertly curated and enable me to market my coworking space with confidence. Whether we’re workshopping a topic, having a worksprint, or experiencing a rough day and need a friend, this group shows up!
Christy Alexander
Christy AlexanderWorkSmart Coworking
I’ve been a member of the lab for a few years, and I highly recommend it. Cat’s leadership has been key in connecting coworking spaces globally while also fostering a learning and supportive community. The Lab is invaluable for navigating the unique challenges of running a coworking space, providing essential strategies, ideas, and support, especially for newcomers to the industry.
Anne Kirby
Anne KirbyThe Candy Factory
Sometimes we forget how important professional support and camaraderie can truly be. Enter Cat Johnson's Lab. An amazing group of international coworking space operators and managers here to learn and lend a helping hand. With a wide ranging scope of background, coLabbers connect through shared experiences, best practices, and lessons learned. You could not hope for a better group. I feel so lucky to be a member.
Melanie Cozzolino
Melanie CozzolinoCoWork Kingston

Frequently Asked Questions

Lab membership is month-to-month. 

Yes. Additional members in Lab Community get a discounted rate. If you’d like to add more than four members of your team, contact Cat Johnson for custom pricing.

We designed the Lab to work for you.

Workshops are recorded and dropped into the Lab Library; resources are available 24/7/365; and the Lab Slack is active at all hours, as we have members from around the world.

Absolutely! Lab member skill sets and experiences vary and dovetail nicely.

No one knows everything about marketing, leadership, community building, content creation, tools, tours, PR, in-space promotion, email, social media, business strategy, partnerships etc.

We’re a robust community of operators with 200+ years of coworking experience to tap into. If you want peer connection and support, the Lab is for you.

All Lab Workshops are recorded and put into the Lab Library within 24 hours of the workshop. There you can access them at your convenience.

Focus on what matters

If you’re ready to grow your coworking space and community, The Lab is for you.

Tap into our global community of space operators and community managers to elevate your coworking space and brand, grow your community, learn best practices and focus on what matters. 

At $129/month, Lab membership is a no-brainer for coworking space operators and community builders. Our goal is to support you so you can build an amazing community and grow your coworking business.

Join the Lab today
The Lab for me has been like the group of friends that let you eat lunch with them when you're the new kid in school. I haven't been working in coworking for even a year yet. So the learning curve for me was enormous. Having the Lab community to ask questions and seek support from has been crucial to my growth in my role as Community Manager.
Carlito Smith
Carlito SmithHunt Street Station
Once you build your space, understanding your brand, user experience and unique point of difference is the next big hurdle. Determining the most compelling and authentic way to communicate is critical. This is where the Lab shines. Resources, support, guidance and experts galore. Plus you're learning content creation best practice and becoming a brand expert while part of a supportive, fun, engaged community.
Christine Andrews
Christine AndrewsAcme Works
One of the best reasons to cowork, is to be able to collaborate. If you're in the coworking industry and you are not in The Lab, then are you practicing what you preach? Regardless if you're a seasoned vet or new to the industry, The Lab lets you learn from amazing minds all around the world.
Kerry Charlick
Kerry CharlickThink Tank