The workspace marketing club

You’re not alone.

It’s challenging to keep up with a blog, newsletter, social media, video, partnerships, sales funnels, marketing strategies, KPIs and press outreach.

Workspace operators around the world struggle to balance promoting a space and attracting new members, with actually running a space and strengthening your community of existing members.

We’re here to help.

The Coworking Content Lab is the workspace marketing club. It’s designed to help you simplify and improve your marketing vision, strategies and actions across all your channels.

Stop marketing alone. Start learning, collaborating and connecting in a community of space operators.

Members get exclusive content and access, including:

  • Coaching from industry-leading content strategist Cat Johnson and marketing coach Karina Patel
  • Regular worksprints with Cat and the Lab community
  • Pro marketing resources and first-look content
  • Access to Coworking Convos recordings and chat recaps
  • Access to a private Slack
  • Discounts and special offers
  • Membership in an amazing community

Pick your plan and get instant access to the Lab.

Lab Pro

$ 99 /month
  • Group Coaching with Cat (1 hr/mo)
  • Pro Templates + Resources
  • Worksprints with Cat
  • Member-only content + emails
  • Private Slack community
  • Coworking Convos recordings
  • Coworking Convos chat recap
  • Marketing prompts + strategies
  • Exclusive discounts + deals
Join the Lab

Lab Premium

Includes 1:1 coaching with Cat
$ 299 /month
  • Everything in Pro plus
  • 1:1 Coaching with Cat (1 hr/mo)
Subscribe to Lab Premium
"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz Elam
Executive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan Dorsch
Cofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie Russo
Everything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony Bacigalupo
Founder, New Work Cities

A Cat Johnson Co Project

Learn more about Cat.