Coworking Content Lab

Your space is amazing.
Your marketing should be too.

Join top coworking space operators from around the world.

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You need great marketing to stand out and attract members.

But great marketing is challenging, right?

It takes time, resources, insights, creativity and consistency—all of which is limited when you’re busy running a coworking space.

So, most workspace marketing ends up generic and unremarkable.

But yours doesn’t have to be.

The Lab is a workspace marketing club where you learn to create marketing that’s as amazing as your space, team and members.

And our community of coworking space operators from around the world is a treasure trove you can turn to every day for feedback, ideas, best practices, support, resources and friendship.

We focus on marketing, but the Lab is much more than that.

We’re a virtual coworking space for coworking space operators just like you.

Come build your coworking brand and business with us.

$ 99

/month

Group coaching with Cat and guests
Marketing resource library
Private (super active) Slack
Office hours with Cat
Weekly worksprints
Coworking Convos Archives
Discounts and special offers
Our amazing Lab community

As a seasoned marketing professional turned coworking operator, I take away so many ideas and tips from the Lab each day. Further proof that there is strength in numbers. Not to mention the very genuine camaraderie that keeps me feeling supported by people that care.

As a new space operator, the Lab has become an invaluable tool. Everyone is so generous with their pro-tips and stories of experience. My questions are always answered thoroughly and thoughtfully. Plus, I’m constantly learning answers to questions I didn’t even know to ask. I cannot thank Cat enough for creating and nurturing this incredibly supportive community.

Before becoming a member of Cat Johnson’s Lab I often felt like I was trying to give from an empty vessel. Cat and the Lab members generously provide the support I need to be an effective leader in my own community. The resources in the Lab are expertly curated and enable me to market my coworking space with confidence. Whether we’re workshopping a topic, having a worksprint, or experiencing a rough day and need a friend, this group shows up!

Inspiring, thought provoking and motivating. I’ve started a notebook section just for the ideas and takeaways I’m getting from the Lab. 10/10 recommend. Cat and the other Lab members are fantastic collaborators to have in your court.

I used to be so lost with our marketing strategy. Well to be honest we never had one, until I joined the Lab. You not only get to pick Cat’s brain on things, there are dozens of other brains to pick from. The community engagement is just priceless!

Lab FAQs

What's the membership commitment?

Lab membership is month-to-month.

What if I’m short on time?

We designed the Lab to be on-demand during times that work for you.

Coaching sessions are recorded and dropped into the Lab Library; resources are available 24/7/365; and the Lab Slack is active at all hours, as we have members from around the world.

I need actionable marketing help. Is the Lab just a social community?

The Lab is, first and foremost, an educational and support resource to help you level-up your marketing across social media, paid ads, blog, newsletter, SEO, video and more. Helping you grow is our top priority.

We also really like our Lab members, they really like each other and we genuinely enjoy hanging out and learning together. So community is a big part of the Lab.

I'm already pretty good at marketing. Is there anything in the Lab for me?

Absolutely. Lab members’ skill sets and experiences dovetail very nicely.

No one knows everything about marketing, content creation, tools, PR, in-space promotion, email marketing, social media platforms, video, livestream, etc. People share in areas they have some experience and learn in areas they don’t.

We’re also a robust community of space operators with 100+ years of coworking experience to tap into. If you want peer connection and support, the Lab is for you.

Your space is amazing.
Your marketing should be too.

Join top coworking space operators from around the world.

Lab FAQs

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Coworking Content Lab

Your space is amazing. Your marketing should be too.

Join top coworking space operators from around the world.

Lab FAQs

Your space is amazing.
Your marketing should be too.