Build your indie coworking business with proven strategies and a community of peers.

If you're building your indie coworking business on your own, you're playing on hard mode.

Imagine having:

The Lab is the community for indie coworking brands.

We pack a ton of value into The Lab and make it super-affordable because we love indie coworking and want you to be wildly successful.

Lab Community

$129 / month

Lab Coaching

$399 / month

Upcoming Lab Events

With weekly events, as well as an active Slack packed with coworking knowledge and wisdom, The Lab is the place to be for indies.

Join the community today.

Cat Johnson indie coworking

About Cat

Internationally recognized speaker, teacher and coach

Longtime community builder

Joined her first coworking space in 2012

Built an industry-leading ecosystem helping thousands of coworking space operators learn, share and connect.

A product of coworking, Cat understands what makes a great space and community. 

Host of Coworking Out Loud and Coworking Convos

Written for dozens of publications

A Note from Cat

Hi friend,

The Lab was created in 2020 as a way to connect and support indie coworking space operators during the pandemic. Since then, it has grown into a thriving community of coworking pioneers, industry leaders, and community-builders from around the world.

We pack a ton of value into The Lab to make it a no-brainer for indie coworking spaces because we want to see you succeed! We are all in on coworking communities and are committed to serving and supporting you day in and day out.

Further together,

Membership at a glance

Lab Community

Lab Community is the all-inclusive Lab experience, with Lab Workshops, Lab Discussions, AMAs, a vibrant Slack, weekly worksprints, peer show & tells, The Lab Digest and more.

Lab Coaching

Lab Coaching includes monthly 1:1 calls with Cat Johnson focused on content marketing, newsletter best practices, leadership, community building and brand strategies.
The Lab

Upskill with Lab Workshops and Discussions

  • Topics include: Google Ads, SEO, community building, positioning, Google My Business, newsletter, marketing, sales, and tons more
  • Exclusive access to guest experts
  • Access to workshop recordings and resources 24/7

Stay productive with Lab Worksprints

  • Two virtual worksprints every Wednesday
  • Sprints help you stay focused and productive
Lab Worksprint
Lab Library

On-demand recordings and resources

  • The Lab Library has dozens of Lab recordings and resources
  • Access recordings 24/7 and work at your own pace

Connect & collaborate with other leaders

  • The Lab Slack is the Lab’s home base.
  • It is super-activated
  • Daily opportunities for connection, collaboration, support and community
Lab Slack

Get weekly recaps and updates

  • The Lab Digest features top Slack conversations, upcoming events and members wins
  • It’s a great way to keep up with the Lab community and all the Lab happenings

Get exclusive Coworking Convos recordings

  • Lab members have exclusive access to the Coworking Convos Archives of recordings
Convos
Reuben-Cat-Lab

Learn from industry leaders

  • Our community of guest teachers includes industry-leading experts. 
  • No more guessing and reinventing the wheel.

Get peer mentoring and sharing

  • Lab members are invited and encouraged to share what you’re working on so we can support you.
  • You’ll have opportunities to learn from other Lab members and share your own insights and expertise

Grow alongside coworking spaces from around the world.

Lab Community

$129 / month

Lab Coaching

$399 / month

Frequently Asked Questions

Lab membership is month-to-month. 

Yes. Additional members in Lab Community get a discounted rate. If you’d like to add more than four members of your team, contact Cat Johnson for custom pricing.

We designed the Lab to work for you.

Workshops are recorded and dropped into the Lab Library; resources are available 24/7/365; and the Lab Slack is active at all hours, as we have members from around the world.

Absolutely! Lab member skill sets and experiences vary and dovetail nicely.

No one knows everything about marketing, leadership, community building, content creation, tools, tours, PR, in-space promotion, email, social media, business strategy, partnerships etc.

We’re a robust community of operators with 200+ years of coworking experience to tap into. If you want peer connection and support, the Lab is for you.

All Lab Workshops are recorded and put into the Lab Library within 24 hours of the workshop. There you can access them at your convenience.

Focus on what matters

If you’re ready to grow your coworking space and community, The Lab is for you.

Tap into our global community of space operators and community managers to elevate your coworking space and brand, grow your community, learn best practices and focus on what matters. 

At $129/month, Lab membership is a no-brainer for coworking space operators and community builders. Our goal is to support you so you can build an amazing community and grow your coworking business.