Get the support and community you need as you grow your coworking space

As a coworking space operator, you may be feeling:

Now imagine having:

Get the support and community you need as you grow your coworking space

I would absolutely recommend the Lab with no reservations to anyone who owns or operates a coworking space. I have been able to have the support and tap into an incredible knowledge base. I don't know if I would have made it through my first year without the education, confidence and camaraderie the Lab has offered me.

I used to be so lost with our marketing strategy. Well to be honest we never had one, until I joined the Lab. You not only get to pick Cat’s brain, there are dozens of brains to pick. The community engagement is just priceless!

Being part of The Lab, is one of the best decisions I have made! The value given in exchange for a few pennies each month, is absolutely worth it, and some more on top. Having an engaged, active, supportive community to ask best practice questions, celebrate my wins and my woes, is like a big safety net, a trusted circle that can always help. I love the Lab!

Become part of a global community

About Cat

Cat Johnson is an internationally recognized writer, teacher, strategist, coach and community builder. She joined her first coworking space in 2012 as a side-gigging music writer. Since then, she has built an industry-leading platform and helped thousands of coworking space operators learn, share and connect.

A product of coworking, Cat understands what makes a great space and community.

Host of Coworking Out Loud and Coworking Convos, she has written for dozens of publications, including Shareable, Yes Magazine, Mother Jones and No Depression and has presented around the US, the UK, Canada and virtually.

A Note from Cat

Hey friend!

The Lab was created in 2020 as a way to connect and support coworking space operators during the pandemic. Since then, it has grown into a thriving community of coworking pioneers, standout space operators, and community-builders from around the world.

We pack a ton of value into The Lab to make it a no-brainer for coworking spaces because we want to see you succeed! We are all in on coworking communities and are committed to serving and supporting you day in and day out.

I am honored and stoked to be on this journey with you.

Further together,

Membership at a glance

Lab Community

Lab Community is the all-inclusive Lab experience, with Lab Workshops, a vibrant Slack, weekly worksprints, peer sharing sessions, The Lab Digest and much more.

Lab Coaching

Lab Coaching includes monthly 1:1 calls with Cat Johnson focused on content marketing, newsletter best practices, leadership, community building and brand strategies.

A Lab member since opening my coworking space in 2020, it's hard to express the incredible value this cohort brings. I've gained top-notch marketing skills from experienced professionals, and the unmatched camaraderie among members fosters mutual support, inspiration, and has helped me level up my game significantly. I highly recommend joining, you won’t regret it.

Upskill with Lab Workshops

Monthly zoom workshop on marketing, sales and brand building
Past workshop topics include: Google Ads, speed networking, Google My Business, newsletter, marketing plans, High-converting calls-to-action and sales
Exclusive access to guest experts
Access to workshop recordings and resources 24/7

Start upskilling today

Stay productive with Lab Worksprints

Two virtual worksprints every Wednesday
Uninterrupted sprints help you stay focused and productive
Between sprints we connect, get feedback and problem-solve

Unlock more productivity

On-demand recordings and resources

The Lab Library is a virtual repository of dozens of Lab Workshops covering a wide range of marketing and brand-related topics
New workshops are shared the same day as they’re recorded, for instant access
Access recordings 24/7 and work at your own pace

Access the Lab Library and start learning today

Connect & collaborate with other leaders

The Lab Slack is the Lab Community’s home.
It is a buzzing, activated place with questions, resource sharing, best practices, a bookclub, AI tips, feedback and dozens of other channels
The Slack is the heart and soul of The Lab, with daily opportunities for connection, collaboration, support and community

Start connecting today

Get weekly recaps and updates

The Lab Digest features top Slack conversations, upcoming events and members wins
It’s a great way to keep up with the Lab community and all the Lab happenings

Join today to get the next Lab Digest

Get exclusive Coworking Convos recordings

Coworking Convos is a monthly virtual event series for coworking space operators to learn, share and connect
Lab members have exclusive access to the Convos Archives, with dozens of recordings
Convo topics include: creative revenue streams, how to find (and keep) a great community manager, event ideas and strategies, marketing tools and automations, lead generation and community building

Catch up on 50+ Convos

Learn from industry leaders

Our community includes some of the most experienced and successful community builders in coworking. Along with Cat, these experts are available through Lab Workshops, peer learning sessions, show & tells and special events
No more guessing and reinventing the wheel. Tap into 200+ years of combined coworking experience and wisdom

Tap into a ton of coworking experience

Get peer mentoring and sharing

Lab members are invited and encouraged to share projects, new tools, strategies and more
You’ll have opportunities to learn from other Lab members and share your own insights and expertise

Get peer support and sharing today

Cat is often one of the smartest people in the room. She is inspiring in her thinking, her creativity, and her community building. Even though I’ve been in the flex space industry for many years, The Lab brings together people and ideas who inspire me and keep me proud of the work we are collectively doing to enhance our communities and industry.

As a seasoned marketing professional turned coworking operator, I take away so many ideas and tips from the Lab each day. Further proof that there is strength in numbers. Not to mention the very genuine camaraderie that keeps me feeling supported by people that care.

As a new space operator, the Lab has become an invaluable tool. Everyone is so generous with their pro-tips and experience. My questions are always answered thoroughly and thoughtfully. Plus, I’m constantly learning answers to questions I didn’t even know to ask I cannot thank Cat enough for creating and nurturing this incredibly supportive community.

Grow alongside coworking spaces from around the world.

Lab Community

$129 / month

Lab Coaching

$399 / month

Cat and the Lab members generously provide the support I need to be an effective leader in my own community. The resources in the Lab are expertly curated and enable me to market my coworking space with confidence. Whether we’re workshopping a topic, having a worksprint, or experiencing a rough day and need a friend, this group shows up!

I’ve been a member of the lab for a few years, and I highly recommend it. Cat’s leadership has been key in connecting coworking spaces globally while also fostering a learning and supportive community. The Lab is invaluable for navigating the unique challenges of running a coworking space, providing essential strategies, ideas, and support, especially for newcomers to the industry.

Sometimes we forget how important professional support and camaraderie can truly be. Enter Cat Johnson's Lab. An amazing group of international coworking space operators and managers here to learn and lend a helping hand. With a wide ranging scope of background, coLabbers connect through shared experiences, best practices, and lessons learned. You could not hope for a better group. I feel so lucky to be a member.

Frequently Asked Questions

What's the commitment?

Lab membership is month-to-month.

Do you offer team memberships?

Yes. Additional members in Lab Community get a discounted rate. If you’d like to add more than four members of your team, contact Cat Johnson for custom pricing.

What if I’m short on time?

We designed the Lab to work for you.

Workshops are recorded and dropped into the Lab Library; resources are available 24/7/365; and the Lab Slack is active at all hours, as we have members from around the world.

I'm an experienced operator. Is The Lab for me?

Absolutely! Lab member skill sets and experiences vary and dovetail nicely.

No one knows everything about marketing, leadership, community building, content creation, tools, tours, PR, in-space promotion, email, social media, business strategy, partnerships etc.

We’re a robust community of operators with 200+ years of coworking experience to tap into. If you want peer connection and support, the Lab is for you.

What happens if I can't make a workshop live? Is it recorded?

All Lab Workshops are recorded and put into the Lab Library within 24 hours of the workshop. There you can access them at your convenience.

Focus on what matters

If you’re ready to grow your coworking space and community, The Lab is for you.

Tap into our global community of space operators and community managers to elevate your coworking space and brand, grow your community, learn best practices and focus on what matters.

At $129/month, Lab membership is a no-brainer for coworking space operators and community builders. Our goal is to support you so you can build an amazing community and grow your coworking business.

The Lab for me has been like the group of friends that let you eat lunch with them when you're the new kid in school. I haven't been working in coworking for even a year yet. So the learning curve for me was enormous. Having the Lab community to ask questions and seek support from has been crucial to my growth in my role as Community Manager.

Once you build your space, understanding your brand, user experience and unique point of difference is the next big hurdle. Determining the most compelling and authentic way to communicate is critical. This is where the Lab shines. Resources, support, guidance and experts galore. Plus you're learning content creation best practice and becoming a brand expert while part of a supportive, fun, engaged community.

One of the best reasons to cowork, is to be able to collaborate. If you're in the coworking industry and you are not in The Lab, then are you practicing what you preach? Regardless if you're a seasoned vet or new to the industry, The Lab lets you learn from amazing minds all around the world.