The hub for community-focused coworking spaces

Join The Lab

Coworking is evolving and community-focused spaces are leading the way.

We’re not boring desk rental facilities. We are spaces that transform lives and communities.

And we create better content, stronger community, and deeper impact in The Lab.

I would absolutely recommend the Lab with no reservations to anyone who owns or operates a coworking space. I have been able to have the support and tap into an incredible knowledge base. I don't know if I would have made it through my first year without the education, confidence and camaraderie the Lab has offered me.
Alison Rogers
Alison RogersBlush Cowork
I used to be so lost with our marketing strategy. Well to be honest we never had one, until I joined the Lab. You not only get to pick Cat’s brain, there are dozens of brains to pick. The community engagement is just priceless!
Mari Rosas
Mari RosasCoCo Haus
Being part of The Lab, is one of the best decisions I have made! The value given in exchange for a few pennies each month, is absolutely worth it, and some more on top. Having an engaged, active, supportive community to ask best practice questions, celebrate my wins and my woes, is like a big safety net, a trusted circle that can always help. I love the Lab!
Karen Tait
Karen TaitThe Residence Coworking

→ As a Lab member, you get:


Clarity and Strategy

Weeky live workshops, discussions, hotseats, and strategy sessions so you know exactly what to create, and prioritize.

Confidence and Visibility

Best practices, prompts, and messaging guidance so you show up consistently with a confident, recognizable voice.

Community and Support

Private Slack community, weekly worksprints, group celebrations and cry-it-outs, and peer feedback so you never build alone.

Accountability

Weekly communications and check-ins so you stay consistent, build habits, and grow sustainably.

Templates, Frameworks and Tools

Proven templates, frameworks, resources, and tools so you can execute faster and stop reinventing the wheel.

24/7 Access

Recordings in the Lab Library and exclusive access to the Coworking Convos Archives provide on-demand learning, training, and professional development on your schedule.

Leadership Development

Opportunities to lead discussions and share your expertise so you can grow as a leader both in your local community and in the global coworking movement.
Cat is inspiring in her thinking, her creativity, and her community building. Even though I’ve been in the flex space industry for many years, The Lab brings together people and ideas who inspire me and keep me proud of the work we are collectively doing to enhance our communities and industry.
Tracy Wilson
Tracy WilsonPacific Workplaces & SUPER
As a seasoned marketing professional turned coworking operator, I take away so many ideas and tips from the Lab each day. Further proof that there is strength in numbers. Not to mention the very genuine camaraderie that keeps me feeling supported by people that care.
Katharine Chestnut
Katharine ChestnutAlkaloid Networks
As a new space operator, the Lab has become an invaluable tool. Everyone is so generous with their pro-tips and experience. My questions are always answered thoroughly and thoughtfully. Plus, I’m constantly learning answers to questions I didn’t even know to ask I cannot thank Cat enough for creating and nurturing this incredibly supportive community.
Sophie Barrett
Sophie BarrettSatellite Workplaces

Lab Community

$129 / month

  • Weekly Lab Workshops and Discussions with Cat and guest experts
  • Access to 50+ Lab Workshop recordings
  • Access to the super engaged Lab Slack
  • Peer support and guidance
  • Weekly Lab Digest
  • Weekly worksprints
  • Exclusive access to Coworking Convos recordings
  • Additional members: $99/month
Get started today

Upcoming Lab Events

→ Who we are:

We’re a community of coworking leaders sharing what works, what doesn’t, and what’s next. Our focus is on helping great coworking space owners, operators, and community managers create better content, stronger community, and deeper impact.

Coworking isn’t real estate. It’s a revolution in how we live, work, and belong. And The Lab is where the leaders of that revolution gather, grow, and rise together.

→ The Lab is for you if you know that:

– Community is the greatest business advantage
– Belonging is a strategy
– Coworking changes lives
– You’re not just operating a space, you’re leading a movement

→ And you’re ready to:

– Tell your story with clarity and confidence
– Market consistently, without overwhelm
– Build a brand people gather around
– Grow alongside other visionary coworking pros

A Lab member since opening my coworking space in 2020, it's hard to express the incredible value this cohort brings. I've gained top-notch marketing skills from experienced professionals, and the unmatched camaraderie among members fosters mutual support, inspiration, and has helped me level up my game significantly. I highly recommend joining, you won’t regret it.
Ann Long
Ann LongBurbity Workspaces
Cat Johnson indie coworking

About Cat

  • Internationally recognized teacher and creator
  • Longtime community builder
  • Coworking since 2012
  • Built an industry-leading ecosystem helping coworking space operators learn, share and connect.
  • A product of coworking, Cat understands what makes a great space and community.
  • Host of Coworking Convos
  • Co-founder of the Coworking Creators Summit
  • Award-winning writer

A Note from Cat

Hi friend,

The Lab was created in 2020 as a way to connect and support indie coworking space operators during the pandemic. Since then, it has grown into a thriving community of coworking pioneers, industry leaders, and community-builders from around the world.

We pack a ton of value into The Lab to make it a no-brainer for indie coworking spaces because we want to see you succeed! We are all in on coworking communities and are committed to serving and supporting you day in and day out.

Further together,

In The Lab

The Lab

Upskill with Lab Workshops and Discussions

  • Topics include: differentiating, positioning, content strategy, community building, leadership, Google Ads, SEO, Google Business Profile, newsletter, marketing, and sales.
  • Our guest teachers are leaders in coworking and beyond.

Stay productive with Lab Worksprints

  • Virtual worksprints every Wednesday to stay focused and productive
Lab Worksprint
Lab Library

On-demand recordings and resources

  • The Lab Library has dozens of Lab recordings and resources
  • Access recordings 24/7 and work at your own pace

Connect & collaborate with other leaders

  • The Lab Slack is our home base.
  • It is super-activated, with daily opportunities for connection, collaboration, support and community
Lab Slack

Get weekly recaps and updates

  • The Lab Digest features top Slack conversations, upcoming events and members wins
  • It’s a great way to keep up with the Lab community and all the Lab happenings

Exclusive Coworking Convos recordings

  • Lab members have exclusive access to the Coworking Convos Archives
Convos
Reuben-Cat-Lab

Learn from industry leaders

  • Our community of guest teachers includes industry-leading experts. 
  • No more guessing and reinventing the wheel.

Get peer mentoring and sharing

  • Lab members are invited and encouraged to share what you’re working on so we can support you.
  • You’ll have opportunities to learn from other Lab members and share your own insights and expertise

Grow alongside community-focused coworking spaces from around the world.

Lab Community

$129 / month

  • Weekly Lab Workshops and Discussions with Cat and guest experts
  • Access to 50+ Lab Workshop recordings
  • Access to the super engaged Lab Slack
  • Peer support and guidance
  • Weekly Lab Digest
  • Exclusive access to Coworking Convos recordings
  • Weekly worksprints
  • Additional members: $99/month
Start your membership today
Cat and the Lab members generously provide the support I need to be an effective leader in my own community. The resources in the Lab are expertly curated and enable me to market my coworking space with confidence. Whether we’re workshopping a topic, having a worksprint, or experiencing a rough day and need a friend, this group shows up!
Christy Alexander
Christy AlexanderWorkSmart Coworking
I’ve been a member of the lab for a few years, and I highly recommend it. Cat’s leadership has been key in connecting coworking spaces globally while also fostering a learning and supportive community. The Lab is invaluable for navigating the unique challenges of running a coworking space, providing essential strategies, ideas, and support, especially for newcomers to the industry.
Anne Kirby
Anne KirbyThe Candy Factory
Sometimes we forget how important professional support and camaraderie can truly be. Enter Cat Johnson's Lab. An amazing group of international coworking space operators and managers here to learn and lend a helping hand. With a wide ranging scope of background, coLabbers connect through shared experiences, best practices, and lessons learned. You could not hope for a better group. I feel so lucky to be a member.
Melanie Cozzolino
Melanie CozzolinoCoWork Kingston

Frequently Asked Questions

Lab membership is month-to-month. 

Yes. Additional members in Lab Community get a discounted rate. If you’d like to add more than four members of your team, contact Cat Johnson for custom pricing.

We designed the Lab to work for you.

Workshops are recorded and dropped into the Lab Library; resources are available 24/7/365; and the Lab Slack is active at all hours, as we have members from around the world.

Absolutely! Lab member skill sets and experiences vary and dovetail nicely.

No one knows everything about marketing, leadership, community building, content creation, tools, tours, PR, in-space promotion, email, social media, business strategy, partnerships etc.

We’re a robust community of operators with 200+ years of coworking experience to tap into. If you want peer connection and support, the Lab is for you.

All Lab Workshops are recorded and put into the Lab Library within 24 hours of the workshop. There you can access them at your convenience.

Focus on what matters

If you’re ready to grow your coworking space and community, The Lab is for you.

Tap into our global community of space operators and community managers to elevate your coworking space and brand, grow your community, learn best practices and focus on what matters. 

At $129/month, Lab membership is a no-brainer for coworking space operators and community builders. Our goal is to support you so you can build an amazing community and grow your coworking business.

Join the Lab community today
The Lab for me has been like the group of friends that let you eat lunch with them when you're the new kid in school. I haven't been working in coworking for even a year yet. So the learning curve for me was enormous. Having the Lab community to ask questions and seek support from has been crucial to my growth in my role as Community Manager.
Carlito Smith
Carlito SmithHunt Street Station
Once you build your space, understanding your brand, user experience and unique point of difference is the next big hurdle. Determining the most compelling and authentic way to communicate is critical. This is where the Lab shines. Resources, support, guidance and experts galore. Plus you're learning content creation best practice and becoming a brand expert while part of a supportive, fun, engaged community.
Christine Andrews
Christine AndrewsAcme Works
One of the best reasons to cowork, is to be able to collaborate. If you're in the coworking industry and you are not in The Lab, then are you practicing what you preach? Regardless if you're a seasoned vet or new to the industry, The Lab lets you learn from amazing minds all around the world.
Kerry Charlick
Kerry CharlickThink Tank

©️ Cat Johnson Co