Content marketing is powerful stuff. It can help you:

  • Attract members
  • Educate people about coworking
  • Showcase your community
  • Strengthen your brand
  • Differentiate your space
  • Further the coworking movement

But you have to do it right.

If you want to make content part of your marketing plan but you're not sure how, join the Coworking Content Lab.

Run by writer and content strategist Cat Johnson, the Lab is designed to help you engaging, authentic content for your coworking space or workspace service.

Members of the Lab get:

  • Regular access to Cat, an industry-leading content strategist
  • A community of fellow workspace operators using content marketing
  • Support in creating content that attracts your target market and strengthens your brand
  • Tips on creating a pro content strategy
  • Exclusive content

The Lab is group coaching, accountability and a mastermind all rolled into one.

  • Jamie Russo, Everything Coworking, GWA, Enerspace
    Cat is the go-to when it comes to content marketing strategy for the shared workspace industry. Not only is she a content expert but she is immersed in the coworking industry. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week.
    Jamie Russo, Everything Coworking, GWA, Enerspace
  • Bernie J Mitchell, Communication Strategist
    Having Cat help you with your content is like having Dave Grohl play drums in your band.
    Bernie J Mitchell, Communication Strategist
  • Tony Bacigalupo, New Work Cities
    Cat is a unique and powerful voice in the coworking movement. She's dedicated to learning about what's happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is a part of it.
    Tony Bacigalupo, New Work Cities
  • Susan Dorsch, Office Nomads
    Working with Cat is like a breath of fresh air. Cat knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with.
    Susan Dorsch, Office Nomads

  • Biweekly Q&As with Cat Johnson

    When you join the Lab, we'll send you a calendar of upcoming group coaching calls with Cat Johnson. Twice a month you can ask Cat questions, learn from fellow space operators and check in about your content challenges and ideas.

  • Private Group Access

    The private Lab group offers exclusive content, peer support, 24/7 access to a community of fellow space operators and more. Keep your content marketing efforts on-track. Good content takes time and consistency. As a Lab member, you'll have built-in accountability.

Lab membership is like having an in-house content strategist for the price of a latte.

Members of the Lab get:

Regular access to content strategist Cat Johnson with group video Q&As

Membership in the private Coworking Content Lab group

Exclusive content

Group accountability

and more

If you have any questions, contact us.

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