Cat Johnson

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  • About
  • Lab
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  • Podcast
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Blog

18 Jan

The Workspace Wave is Coming—Are You Ready?

  • In Inspiration, Workspace Industry
  • 0 comment
workspace-wave
All signs point to an epic workspace return once we move through this mess. The remote/hybrid work model, where people divide their time between the office, their home and wherever else they want to work,
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05 Jan

Making, Marketing and Community-building During a Pandemic

  • In Community, Marketing and Branding, Storytelling
  • 0 comment
making-marketing-community
What a time to be a business owner, eh? We’re going to have stories for days about how we pivoted, leaned in, got super creative, did our best to keep our sanity intact, held each other
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28 Dec

Keep Your Marketing Resolutions: 6 Tips for Workspace Operators

  • In Marketing and Branding, Pro Tips, Productivity
  • 0 comment
marketing-resolutions
Here we go again with another round of New Year’s resolutions. We always have the best intent, don’t we? Back in real life, gyms and parks would be packed the first week of
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15 Dec

The Humanizing Power of Off-the-Cuff Video

  • In Content Tips, Marketing and Branding, Storytelling, Videos
  • 0 comment
off-the-cuff-video
Your videos don’t have to be perfect to be engaging. If your goal is to connect with your members, potential members, and your extended community, you can simply hit record on your phone or webcam and
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08 Dec

How to Stretch Your Content Comfort Zone

  • In Content Tips, Marketing and Branding
  • 1 comment
content-comfort-zone
Do you need to stretch your comfort zone when it comes to creating blog posts, videos, streaming conversations and virtual events? Smart move. If I could only do one type of marketing forever
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01 Dec

5 Storytelling Tips for Coworking Space Teams

  • In Community, Storytelling
  • 0 comment
storytelling-tips-coworking-space
Storytelling is one of the best ways to connect with your community and potential members. Whether someone is reading a blog post, following your social media feeds, listening to you on a podcast, or watching a
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17 Nov

How to Measure the Community Impact of Coworking

  • In Business, Community, Pro Tips
  • 0 comment
community-impact
Coworking changes lives. I know because I experienced it. Coworking within the NextSpace Santa Cruz community enabled me to grow from a side-gigging freelance writer with a fulltime record store job, to a
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10 Nov

Get Back to Basics with Your Holiday Marketing

  • In Marketing and Branding, Pro Tips
  • 0 comment
holiday-marketing-coworking
2020 has been a bumpy ride. Coworking has been put to the test and, though some spaces have had to downsize, go 100% virtual, or close, the coworking movement is alive and well.
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03 Nov

How to Create a Writing Routine (and Stick with It)

  • In Blogging, Productivity, Writing
  • 7 comments
writing-routine
Updated 11/3/20 To become a better writer and content creator, you need to sit down and write. It’s deceptively simple. The more words, pages, blog posts, and social media posts you create, the clearer your voice, the more streamlined your
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26 Oct

Celebrating One Year of Coworking Convos

  • In Community, Coworking Convos
  • 0 comment
coworking-convos-one
2020 has warped time. This year has accelerated at a pace which has me losing track of months, and everything is simultaneously standing still. So weird. But here we are.
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Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?
"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz Elam
Executive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan Dorsch
Cofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie Russo
Everything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony Bacigalupo
Founder, New Work Cities

© Cat Johnson

COWORKING · CONTENT · COMMUNITY

Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?