Blog - Cat Johnson Co

12 Oct

10 Quick Wins to Improve Your Content Marketing

No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.

07 Oct

The Heart of Cat Johnson Co

In Community, Coworking, Inspiration
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I talk a lot about building a brand community. But I haven’t shared much about how I apply that strategy to Cat Johnson Co. Here’s one aspect: In the past

22 Sep

11 Community Outreach Strategies for Coworking Spaces

In Business, Lists, Marketing and Branding
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It’s hard to imagine there are people who don’t know what coworking is. For those of us who talk about coworking all day every day and have witnessed its growth from a small movement into a

15 Sep

How Coworking Shines a Light Through Dark Times

In Community, Coworking, Inspiration
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I don’t have Zoom overload. At all. I’m incredibly grateful for the platform—and all the other tools that keep me connected to my family, friends, collaborators, clients, support systems, Lab members, and the

08 Sep

Get Your Call to Action Right: Pro Tips for Space Operators

Picture this: Two people meet, they have some shared interests and they’d like to spend more time together. When they’re saying goodbye there’s that moment when they’re standing there like, “Well, I’ll see you later.” One

11 Aug

Best Life Books: Recommended Reads for Purposeful Entrepreneurs

Best Life Books is a monthly roundup of books and audiobooks for purposeful entrepreneurs, including coworking space operators, community managers, and anyone working for a brighter future. I’ve included links to purchase the books on Amazon

07 Aug

An Open Letter to Coworking: It’s Time to Think Bigger

In Community, Coworking, Inspiration
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Dear coworking, How you holding up, mate? We didn’t see this one coming, did we? Spaces are empty, some are closing, members are cancelling and tensions are high. Word is

04 Aug

Spend More Time On Your Headlines: Tough Love from a Content Pro

In Blogging, Pro Tips, Writing
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Be honest, how long do you spend writing the headline for your blog posts? Five minutes? One minute? 30 seconds? Here’s a pro tip for you: You

28 Jul

Community is How We Roll

In Community, Coworking, Inspiration, Storytelling
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This is Ed. He’s part of our community at ‪NextSpace Santa Cruz, my home coworking space. One morning, before COVID sent us all home to work, I walked out of the NextSpace podcast

30 Jun

10 PR No-no’s for Your Coworking Space

Over the years, I’ve received thousands of press releases and requests for coverage. Some are really terrible. Some result in articles and ongoing relationships. The majority are