2/8: Build Your Personal Brand: A Workshop for Coworking Space Operators.

Cat Johnson's Blog


The Best Leaders All Do This

When leaders emerge in your community, empower them. When someone shows interest in being a leader, support them. When you see leadership potential in people before they see it in

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Share a Fresh Perspective

You don’t have to say something that’s never been said before. Those sparks of genius are rare. Just share a fresh perspective. We want to hear from you. Your tipsYour

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Stop Phoning in Your Marketing

Are you phoning in your marketing? Just crossing items off a never-ending todo list? Marketing is so much bigger than your content calendar. It’s about connection, conversation and bringing people

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Your Headlines Are Too Clever

I get it. You’re funny, smart, thoughtful and well-informed. The publications you read all have quippy titles that arouse your curiosity and compel you to read them. Even the weekly

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Stop Hiding Your Humanness

It’s tempting to hide our humanness to appear “professional.” Don’t do it. People don’t connect with a projected image. We connect with your humanness. The things that are relatable. The

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Be Generous with Praise

Be generous with praise. You never know when you might change someone’s life. When I was in high school, a teacher wrote on one of my reports, “I don’t know

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Write Your Headline First

Write your headline first. The formula used to be: Write an article Decide on a title Not so with content marketing. Your headline is arguably your most valuable piece of

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Clarity Comes with Creating

A major misunderstanding around content is that you need a clear voice and unique angle before you begin. The truth is that the clarity and angle come with creating. You

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Avoid the Wall of Words

Avoid the Wall of Words. If your text looks like this and all your thoughts run together and it’s really hard to tell where one thought ends and another begins

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