If you run a coworking space, you belong in The Lab
Several weeks ago, my friend Stormy McBride from GCUC sent me a video clip of marketing legend Seth Godin talking about the difference between brand and logo.
Guest post by Zach McNamara, CEO of isofy, a network management platform for coworking spaces. See the full tech support for coworking series. I’ve been there:
When I moved back to Utah after living in Santa Cruz, California for 28 years, I knew no one in the local business community. I
In a recent Lab Workshop, we had sales coach Tyler Archer zoom in from New Zealand to teach us how to increase member conversion with
In this episode of Coworking Out Loud, Cat Johnson chats with Caleb Parker founder and CEO of the Brave Corporation. A longtime thought leader in
Hey, flexspace operators focused on transactions rather than transformation: the future is coming. The future of brand is community, and the future of coworking is
In this episode of Coworking Out Loud, Cat Johnson talks about what the co in coworking means to her and why she believes in the
Hey friends! As we celebrate Coworking Convo number fifty, here are 50 things I’ve learned from running Convos, and from you, our Convos community. Much
In this episode of Coworking Out Loud, Cat Johnson talks with Reuben Lau, founder of Spacefully. Reuben is a digital marketing expert specializing in helping
QR codes are a great way to market your coworking space. Created in 1994 to label automobile parts, and almost forgotten a few years ago,
Way back when, brands would broadcast polished, one-way messages to the masses and we, the masses, would consume those messages via radio, magazine advertisements, TV
2023 has been an amazing year for coworking. The movement continues to grow, we’re recovering from pandemic challenges, we’re back in-person at our spaces and
Why is your wifi slow? Why is it spotty in some places? Why is getting the printer to work such a challenge? How can you
In this episode of Coworking Out Loud, Cat Johnson talks with Lauren Walker, CMO at Coworks. Lauren is one of the best creators in coworking,
WeWork comes on the scene. Indie spaces keep building. WeWork becomes the media darling of coworking. Indie spaces keep building. WeWork parks trucks outside indie
In this episode of Coworking Out Loud, Cat Johnson talks with Craig Baute from Denswap and Creative Density. Craig has 12 years of experience running
I could talk all day about the potential for a brand community to foster a sense of belonging between—and for—members. Belonging is at the heart
In this episode of Coworking Out Loud, Cat Johnson talks with Kevin Whelan from Everspaces. Kevin is a fantastic content creator, advisor and more. He
In the last month, I’ve had three people ask me what an indie coworking space is, and if they are one. So it’s time to
Guest post by Zach McNamara, CEO of isofy, a network management platform for coworking spaces. What tech do you need in your coworking space? What
Tressie McMillan Cottom, Adia Victoria and Celisse. Photo: Erika Goldring Work is evolving. It’s true for entrepreneurs, startups, teams, corporates and remotes. And it’s also
Coworking space events are pretty much must-do’s these days. Members want to participate in a variety of events in your space and your event programming
In this episode of Coworking Out Loud, I talk with the one and only Garrett Tichy, who is a dear friend and the mastermind behind
It used to be that simply being a coworking space was a big deal. It was enough to garner press, attention and a lot of
Hi there, newcomer, and welcome to coworking! We are stoked to have you join this movement-slash-industry. And since you’re new around here, I thought I’d
In this episode of Coworking Out Loud, Cat Johnson talks with powerhouse and all-around go-getter Kate Schwarzler from Indy Commons in Independence, Oregon. Kate is
Hey, indie operator! I see you. Rocking and rolling, building community and making coffee, dealing with challenging members and giving amazing tours, writing your newsletter
Here’s a Coworking Out Loud Hot Take for you. A common mistake that I see coworking space operators make is to try to build community
When I launched The Lab in 2020—early in the pandemic—I had no idea it would become the heart and soul of my work in coworking.
In a recent Q&A with my friends and partners at Coworks, I shared three challenges indie coworking space operators face right now, as we move