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Coworking Creators Lab

For community-focused coworking spaces

The best coworking spaces are coworking communities.

The Coworking Creators Lab is where community-focused spaces learn, grow, experiment, and lead together. Come shape the future of coworking.

Content Trainings

Learn the latest content trends, strategies, and best practices.

Next-level your communications.

Turn your social media channels into brand-building machines.

Capture photos and videos that help your community shine.

Community Strategies

Get community building strategies from the best in the industry.

Transform your space into a hub for connection.

Get the support you need from other coworking community builders.

Impact Tools and Tactics

Make a real impact in your coworking space and local community.

Bring your vision and values to life.

Create a space of transformation, not transaction.

Bring more purpose to your space and work.

Clarity & Strategy

Weeky live workshops, discussions, hotseats, and strategy sessions so you know exactly what to create, and prioritize.

Leadership Development

Lead discussions, share your expertise, and grow as a leader locally and in the coworking movement.

Accountability & Check-ins

Weekly check-ins and communications to help you stay consistent, build habits, keep up with best practices.

24/7 Access

The Lab Library with 50+ recordings provides on-demand learning, training, and professional development for operators.

Confidence & Visibility

Best practices, prompts, and messaging guidance to show up consistently with a confident, recognizable voice.

Tools

Access proven templates, frameworks, resources, and tools so you can execute more effectively and stop reinventing the wheel.

Community & Support

Private Slack community, worksprints, group celebrations and cry-it-outs, and peer feedback so you never build alone.

Content Studio Sessions

Bring your questions, ideas, challenges, and inspiration to this weekly gathering where Lab members workshop our content together.

With the Lab

$129 / month

Without the Lab

$1222 / month

Upcoming Lab Events

The Lab Content Studio

Wednesday, January 28 | 8am Pacific Time

Hospitality as Infrastructure: Building SOPs that Scale Without Losing Soul, with Maggie Terhune

Wednesday, January 28 | 11am Pacific Time

The Lab Content Studio

Wednesday, February 4 | 8am Pacific Time

Leading With Purpose: The Path to Impacting Thousands, with Jessie Hathcock from The Loading Dock

Wednesday, February 4 | 11am Pacific Time

The Content Studio

Wednesday, February 11 | 8am Pacific Time

A Framework for Assessing Coworking Community, with Fofie Mimi-Saltiel

Wednesday, February 11 | 11am Pacific Time

The Lab Content Studio

Wednesday, February 18 | 8am Pacific Time

Using AI for Content Production and Distibution, with Taylor Mason from Talemaker

Wednesday, February 18 | 11am Pacific Time

The Lab Content Studio

Wednesday, February 25 | 8am Pacific Time

Coworking Megatrends reviewed, with Liz Elam from GCUC

Wednesday, February 25 | 11am Pacific Time

The Lab Content Studio

Wednesday, March 4 | 8am Pacific Time

AI SEO (GEO) Checklist, with Jake Bolling from Coworking SEO

Wednesday, March 4 | 11am Pacific Time

The Lab Content Studio

Wednesday, March 11 | 8am Pacific Time

Why your Instagram posts are not reaching Gen Z, with Claire Zhu

Wednesday, March 11 | 11am Pacific Time

The Lab Content Studio

Wednesday, March 18 | 8am Pacific Time

Lab Hotseat

Wednesday, March 18 | 11am Pacific Time

The Lab Content Studio

Wednesday, March 25 | 8am Pacific Time

Who’s Paying for This Seat? Subsidized, Sponsored & Scrappy, with Anne Olsen

Wednesday, March 25 | 11am Pacific Time

meet our teachers

Select Lab teachers, from coworking and beyond

Cat Johnson
Founder of Coworking Convos and The Coworking Creators Lab
Jake Bolling
Founder of Coworking SEO
Taylor Mason
Founder of Talemaker, Co-host of Two Marketers and a Coworking Podcast
Amanda Leffew
Brand Director at Her First $100K, Co-founder of The Coworking Creators Summit
Liz Elam
Founder of GCUC
Reuben Lau
Founder of Spacefully
Stormy McBride
Event management and operations
Hector Kolonas
Founder of This Week in Coworking and Syncaroo
Lauren Urlacher
Professional Artist, Community Manager at Fellow Coworking
Dani Corbett
Founder of Lake City Photos
Dana Berggren
CRE Professional
Rose Rivera
Resident Gen Z Marketer
Anne Olsen
Director of Coworking at The Shop Workspace
Anne Kirby
Founder of The Candy Factory
Jessica Knapp
Co-CEO of Venture Sidekick

meet our MEMBERS

We're building a movement of coworking pros from around the world

Who we are

The Coworking Creators Lab is a community of coworking leaders and creators.

Our focus is on helping space owners, operators, and community managers create better content, stronger community, and deeper impact.

You’re not just running a space, you’re leading a movement.

Who we're for

The Coworking Creators Lab is for you if you know that:

Community is the greatestest differentiator.

Belonging is a smart business strategy.

Coworking changes lives.

Get ready to

Tell your story with clarity and confidence.

Market clearly and consistently, without overwhelm.

Build a brand people can gather around and belong to.

Grow alongside other visionary coworking pros.

A Note from Cat Johnson, founder of The Coworking Creators Lab

Hi friend,

The Lab was created in 2020 as a way to connect and support indie coworking space operators during the pandemic. Since then, it has grown into a thriving community of coworking pioneers, industry leaders, and community-builders.

In 2025, we relaunched as the Coworking Creators Lab to mark a new chapter in the evolution of the coworking story, and to create the hub for community-focused coworking spaces.

Our vision for The Lab is to elevate community-focused coworking, shine a light on spaces and operators doing amazing work, train coworking pros on the latest strategies and best practices, and position the global collective of community-focused coworking spaces as the leaders and changemakers they truly are.

Coworking is a revolution in how we live, work, and belong. And The Lab is where the leaders of that revolution gather, grow, and rise.

I have always been all-in on coworking communities and I continue to be deeply committed to serving and supporting you. The Coworking Creators Lab is the next phase of this journey.

Further together,

Frequently Asked Questions

Lab membership is month-to-month. 

Yes. Additional members in The Coworking Creators Lab get a discounted rate. Contact Cat Johnson for custom pricing.

We designed the Lab to work for you.

Workshops are recorded and dropped into the Lab Library; resources are available 24/7/365; and the Lab Slack is active at all hours.

Absolutely! Lab member skill sets and experiences vary and dovetail nicely.

No one knows everything about marketing, leadership, community building, content creation, tools, tours, PR, in-space promotion, email, social media, business strategy, partnerships etc.

We’re a robust community of operators with 200+ years of coworking experience to tap into. If you want peer connection and support, the Lab is for you.

All Lab Workshops are recorded and put into the Lab Library within 24 hours of the workshop. There you can access them at your convenience.