10-week masterminds to build your brand and business in community

Build Sessions are 10-week masterminds for growth-minded coworking space operators.

Build Session students meet one hour a week on Zoom for hands-on lessons taught by brand community strategist and coach Cat Johnson, as well as guest experts.

These done-with-you building blocks are full of strategies, systems and actionable insights. And each building block includes short take-home assignments, so students learn and build in community and on your own time.Β 

Stop guessing and start building in the Build Sessions.

Member Magnet starts in:

Days
Hours
Minutes
Seconds

July 18-September 19, 2024

πŸ“£ Save your spot today!

Build a content strategy, guide and calendar to attract perfect-fit members to your space.

What you get:

In this outcome-based Build Session, you’ll build a content strategy, guide and calendar for your coworking space. You’ll align your brand and content goals, develop confidence in your content strategies and the ROI of your efforts, and you’ll connect with growth-minded coworking peers.Β 

Building blocks are packed with resources, templates and strategies to help you build easily and efficiently.

Member Magnet building blocks:

  • The power of content
  • Defining your purpose, mission and vision
  • Your content challenges and constraints
  • Your content opportunities and vision
  • Align your brand and your content strategy
  • Mastering the long game
  • Defining your content goals
  • Creating your content pillars
  • Building your content matrix
  • Positioning yourself as an authority
  • Determining your perfect-fit members
  • Using content to humanize your brand
  • Using content to differentiate
  • Defining your high-impact content
  • Thriving in a post-SEO world
  • Zero click marketing
  • Your content ecosystem
  • Your content audit
  • Creating quality content
  • Brand community framework
  • Creating shareable, engaging content
  • Content research
  • Content creation strategies
  • Supporting content creators
  • Understanding your brand voice
  • Storytelling strategies for your brand
  • Generative AI best practices
  • Mastering the long game
  • Create a distribution plan
  • Repurpose, repost and remix your content
  • Calls to action (CTAs)
  • User generated content (UGC)
  • Amplifiers and leverage
  • Power of guest posts
  • Social proof
  • Your content funnel and ecosystem
  • Common content fails (what not to do)
  • Planning your content
  • Prioritizing your content and content creation
  • Your content calendar
  • Creating content systems
  • Email marketing pro strategies
  • Newsletter best practices
  • Content research and curation
  • Content and your website
  • Blog strategies
  • Drive leads to your website (and email list)
  • Measuring the ROI of your content
  • What data to track and why
  • How and where to track your data
  • Tools + templates
  • Creating a data collection and utilization system
  • Thought leadership to grow your brand and business
  • LinkedIn and authority building
  • Build your personal brand
  • Design your thought leadership strategy
  • Finalizing your content strategy
  • Defining your content cadence
  • Next steps
  • Aligning content with your mission, vision and purpose
  • Key takeaways and must-do’s
  • Hotseat shares
  • Outro

Who is Member Magnet for?

What to expect:

Member Magnet Build Session starts in:

Days
Hours
Minutes
Seconds

πŸ“£ Save your spot today!

Hey friend

For 10-plus years I’ve taught coworking space operators, managers, community builders and marketing leads how to create compelling content, an engaged community and a strong brand.

The Build Sessions is my attempt to share everything I’ve learned with you through deep-dive masterminds and outcome-based education.

My intention is to give you the building blocks you need to create a truly extraordinary coworking space and brand.

If you’re ready to do the work, with expert guidance, resources and strategies every step of the way, join us in the next Build Session.

Further together,

Cat-Johnson-Build-Sessions

Upcoming Build Sessions

Creating Vibe: October 10-December 19

Build a playbook to boost member engagement in your coworking space

Stand Out: January 9-March 13

Build a strategy to differentiate your coworking brand in an increasingly crowded market