Cat Johnson

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  • Coworking Out Loud 018 – The One and Only Tony Bacigalupo of New Work Cities

Coworking Out Loud Podcast

13 May

Coworking Out Loud 018 – The One and Only Tony Bacigalupo of New Work Cities

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Coworking Out Loud Podcast
Coworking Out Loud 018 - The One and Only Tony Bacigalupo of New Work Cities
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My first great a-ha moment with coworking came in 2015.

I was in Berkeley covering GCUC for a publication.

Tony Bacigalupo, who I didn’t know at the time but who has become a dear friend, opened GCUC by asking the audience who thought coworking was about dividing up commercial real estate for a profit.

No hands went up.

He then asked who thought coworking was about something more.

Every hand in the room went up.

It was a life-changing moment. I felt that “something more” and was amazed to see how many others did, as well.

This week I chatted with Tony about that moment, about his work with New Work Cities helping hundreds of space operators create community-focused coworking spaces, and how we, as a movement, are sitting on a massive amount of untapped potential.

He also offered a challenge to the global community, at large, to create positive impact around the world.

To share your impact idea with us, email me.

Music by Grip Grand. 


Coworking space operators: Subscribe to the Coworking Out Loud Newsletter to get industry insights, resources and content tips sent to you every Thursday.

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Cat Johnson
I help coworking space operators streamline and level-up their marketing. I'm a writer, content strategist and brand community builder based in Santa Cruz, California. Current projects include: Coworking Convos and the Coworking Content Lab workspace marketing club.

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Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?
"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz Elam
Executive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan Dorsch
Cofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie Russo
Everything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony Bacigalupo
Founder, New Work Cities

© Cat Johnson

COWORKING · CONTENT · COMMUNITY

Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?