Purpose is your North Star

Purpose is your North Star. It guides everything that you do.

Purpose is the thing you do beyond making money. It’s the change you want to create in the world.

Your purpose informs your mission and vision. And your mission and vision should be in service to your purpose.

For example, here’s our purpose at CJ Co:

To create a world of activated and connected people doing work they love.

And here’s our mission and vision:

By elevating indie coworking spaces everywhere through opportunities to learn, share and connect we make coworking in community the preferred work experience in every town.

The work we do in coworking serves our purpose—the change we want to create in the world.

By supporting indie coworking spaces everywhere (our mission) we make coworking in community the preferred work experience in every town (our vision) to help activate and connect people and support them in doing work they love (our purpose).

See how that works?

So, what’s your purpose?

What change will you create in the world?