Search Engine Optimization (SEO) can be a wormhole. The further you go down it, the more tools and analytics and best practices there are to sort through. But, if exploring the depths of the SEO universe isn’t your thing,
Here’s the tough truth about blogging: most people are more interested in your headline than your content. I know, it’s crazy. I remember the first time someone told me, years ago, that some online publications were writing headlines before