How do you capture great photos in your coworking space?
Let’s ask Dani Corbett from Lake City Photos.
1. What are some essential photos every coworking space should have?
Your coworking space needs more than photos of empty desks. You want potential members to feel what it’s like to be part of your space before they even walk in. Here are some ideas of what to highlight in your coworking space.
- Wide shots that show the layout and natural light
- Detail shots of the environment: think coffee setups, artwork, signage, and cozy corners
- Lifestyle photos with real people using the space while working, connecting, laughing
- Images of events or workshops (even if casual) to show the community in action
- Exterior shots to help people find you
You’re not just selling a space. You’re selling energy, momentum, and community. Your photos should reflect that.
2. How can space operators take better photos without expensive gear?
You don’t need a pro camera or even a pro photographer to get photos that work. Use what you have; an iPhone, natural light, and a bit of intentionality go a long way.
- Turn off overhead lights and shoot near windows during the day
- Wipe your phone camera lens to ensure colors and contrast are on point
- Use portrait mode for detail shots or individual people
- Add depth: get close to a plant or foreground object and focus past it
- Capture moments, not just spaces: people collaborating, pouring coffee, taking a call
A little planning makes your visuals feel thoughtful, not forced. And that authenticity builds trust. Real photos beat stock images every day.
3. What role do authentic images play in attracting new members?
A bigger role than most people realize. The truth is, people decide how they feel about your space before they ever schedule a tour. Your images are your first impression, and stock photos won’t cut it. In fact, stock photos reduce your authenticity and people’s trust in you.
Authentic images show that real people actually work there. That there’s a pulse to your space. And that matters. Because when someone’s looking for a coworking home, they’re not just looking for Wi-Fi and a printer. They’re looking for belonging—a workspace that is different from where they are working right now.
When your visuals feel relatable and human, it makes people more likely to see themselves in your space. And once they can picture themselves there, they’re already halfway to joining.
Your images could be the difference between a new client or losing a client. What do your current photos say about your space?
🎟️ Learn more from Dani at the Coworking Creators Summit on October 23.
