Lauren Urlacher is a brilliant artist, creative, and community manager at Fellow Coworking. Here, she shares her thoughts on tapping into creativity in your space, showing up creatively for your members, and how civil engineers and freelancers just might connect over creative opportunities.
1. Why is showing up creatively important for coworking pros?
Getting creative with your brand and messaging is the best way to show off your space’s personality. That’s how you set yourself apart from the competition and start attracting members who truly belong.
While you can outsource this work, the magic really happens when owners and operators do the storytelling. The audience can feel the authenticity. The more creative you get, the further you are from being generic, and that’s where us indie coworking brands thrive.
2. What’s one practice you recommend for tapping into creativity in a coworking space?
Know what kind of energy you need and when. One of the best things about coworking is having multiple environments under one roof. Need to do some creative brainstorming? Feed off the buzz of other people’s energy in the community area. Need quiet concentration? Enjoy some solitude in a conference room or quiet zone. There’s no need to force it in coworking when you can simply change your environment.
3. How can coworking operators cultivate a culture of creativity in their space?
A culture of creativity starts with the energy you bring as a space operator. Being willing to show up curious, try new things, and share your progress (no matter how good or bad) gives your members permission to do the same.
Once you start to create opportunities that tap into your members’ sense of play, the connections start to build themselves. Set up something simple like a paper snowflake cutting station, and all of a sudden the civil engineers are besties with the freelance writers. It’s just like watching friendships form on a playground.
👉 Learn more from Lauren at the Coworking Creators Summit on October 23.
