Grow your coworking space and community in The Lab

Brand Storytelling Training Follow-up

Thanks for participating in the Coworking Content Training.

Email me if you have any questions about your brand storytelling or content marketing.

You can view the replay here: Intro to Brand Storytelling for Coworking Spaces

Next Training

The next Coworking Content Training is Advanced Instagram Strategies for Coworking Spaces on October 16.

The training will be co-hosted by Karina Patel, Director of Marketing at Pacific Workplaces (and my go-to Instagram expert).

Use coupon code COL20 to save 20%

Storytelling Foundations

  • Who is your target market?
  • What do you offer? (It’s not desks and wifi)
  • What are your brand values?
  • Why do you do what you do?
  • What’s your origin story?
  • What’s genuinely interesting about your space and brand?
  • What’s inspiring about your community?
  • What’s your big picture vision?
  • Be real. Be brave. Be human.

Resources for Space Operators

Recommended Tool

Crowdcast is our tool of choice for the Coworking Content Trainings. If you need a clean, flexible platform for webinars or trainings check it out. To learn more, read our review of Crowdcast.