Have you seen these images?
I mean, have you really seen these images?
The otherworldly beauty, scope and magnificence of the photos coming back from the James Webb Space Telescope is straight up blowing my mind.
My problems, wants and frustrations just kind of fall away when I look at these. Our petty, earthly squabbles and power grabs seem ridiculous in the shadow of these nebulae, galaxies and stars.
It’s super humbling.
It’s also a fantastic example of collaboration over competition.
The Webb Telescope is a collaboration between NASA (National Aeronautics and Space Administration), ESA (European Space Agency) and CSA (Canadian Space Agency). Launched on December 25, 2021, the telescope has been sending back images that were recently released to the public.
An “orbiting infrared observatory that will complement and extend the discoveries of the Hubble Space Telescope,” Webb has longer wavelength coverage and improved sensitivity, which “enable Webb to look much closer to the beginning of time and to hunt for the unobserved formation of the first galaxies, as well as to look inside dust clouds where stars and planetary systems are forming today.”
We can now take a closer look at the beginning of time.
Collaboration on a galactic scale.
Those of us who have been in coworking for a while understand that collaboration beats competition every time. We’ve seen coworking spaces collaborate on marketing campaigns, Coworking Day mayoral proclamations, coworking passports, coworking alliances, social events, networking events, workshops, meals and more.
As coworking grows from a movement into an industry, there is ample opportunity to get creative about partnering and collaborating with the other coworking spaces in your town or region to amplify your collective messaging, educate your extended community about coworking and help people find the best space for them.
If collaborating feels risky, or intimidating or woo woo, stop to consider the scope and brilliance of this collaboration to get the Webb Space Telescope up and running and sending back images of our home.
If an international community of thousands of people can collaborate to create something beautiful and important and gamechanging, I bet you can too.
Your coworking space is amazing. Your marketing should be too.
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