Courage in Hidden Places: an Open Letter to Coworking


Dear coworking,

Well, we did it. 

Despite a pandemic, an economic crisis, empty spaces, isolation, quarantines, Covid scares, sickness and loss, we made it to another Coworking Day.

Let’s just pause for an enthusiastic (if somewhat exhausted) “fuck yes” to our collective strength, resilience, bravery and determination.

Let’s also give a shout out to our vulnerability, disappointment, fear and grief—the things that keep us humble.

The past year has taken us to some dark places. I struggled with loneliness, the lack of human contact and the mental ups and downs that come with a pandemic, political crisis, cultural reckoning, relocation and shifting connections.

But it turns out I have strength I didn’t know about and courage in hidden places.

And so do you.

I’ve watched you keep your space open even when no one was in it; I’ve heard your stories about cancelled memberships and Covid emergencies; I’ve been privy to your cry-it-out moments and fist-pounding frustrations.

I’ve also seen you dig deep into yourself, your community and your vision. I’ve watched you launch new offerings and memberships, create unexpected revenue streams, navigate labyrinthine funding processes, and show up for your members.

You’re a shining star and you have much to be proud of.

So what now?

Well, Covid notwithstanding, the future is wide open for coworking. Remote work is mainstream, hybrid work is quickly becoming the norm, and third spaces (that’s you) are poised to house the now-and-future workforce.

That means corporates, remotes, small businesses, startups, freelancers, nonprofits…and everybody else…are coming your way.

Are you ready?

Which of these markets are you focused on attracting? Don’t try to be all things to all people. Make sure you’re clear about who you serve, which type of workers are the best fit for your space, what market needs you fill, and who will make the most meaningful contributions to your community.

The best members don’t just receive from a space and community, they contribute to it. 

Those are your people. Find ways to serve and support them.

And be sure to look up every once in a while and lean into our global coworking community. 

You don’t have to do this alone.

You have friends you haven’t met yet and are part of our global coworking community and movement whether you know it or not.

So take a breath, stay in service mindset, and get ready to ride the workspace wave.

Good things are coming your way.

Further together,

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