Cat Johnson

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  • Learn to Love Your Coworking Newsletter

2 Minute Tips

07 Nov

Learn to Love Your Coworking Newsletter

  • In 2 Minute Tips, Marketing and Branding
  • 0 comment

Last week, a woman at GCUC Canada told me the newsletter she sends out for her coworking space was, “the bane of her existence.”

It was pretty funny, but I cringed just a bit.

Your email list is arguably the most important tool you have to market your space.

When someone gives you their email, they’re giving your their trust, confidence and permission.

Take that very seriously.

Put your best efforts into your email and newsletter.

In 2016, I sent the first Coworking Out Loud Newsletter to a very small list.

I’ve sent my newsletter out every Thursday since, and now it goes to 1,750-plus coworking space operators and pros.

It’s far and away my post powerful content tool. It goes hand-in-hand with my other content, such as blog posts, videos, trainings, accountability sprints, the Coworking Out Loud Podcast etc.

If your newsletter is the bane of your existence…or if you simply want to get all my best tips for creating a newsletter worth reading, join us Wednesday, November 13 for this month’s virtual training, How to Create a Newsletter Your Members Will Love.

Hope to see you there!

Need help marketing your space?

WE’VE GOT YOU. Join US IN the Lab FOR EVERYTHING YOU NEED AND MORE. 

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Cat Johnson
I help coworking space operators streamline and level-up their marketing. I'm a writer, content strategist and brand community builder based in Santa Cruz, California. Current projects include: Coworking Convos and the Coworking Content Lab workspace marketing club.

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Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?
"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz Elam
Executive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan Dorsch
Cofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie Russo
Everything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony Bacigalupo
Founder, New Work Cities

© Cat Johnson

COWORKING · CONTENT · COMMUNITY

Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?