All coworking spaces are not the same.
No matter how fabulous your space may look, if it’s lacking life, energy and engagement, your members are not thriving—whether they say so or not.
The first space I joined wasn’t a good fit for me.
I wanted community, they sold desks and wifi.
I wanted engagement and connections, I found silence and people working in isolation.
All day, every day.
I hated it.
After a few months I stopped going.
It just wasn’t the right space for me.
A few days later I met Jeremy Neuner and Iris Kavanagh at NextSpace Santa Cruz.
I told them I thought I wanted a desk, but it turns out I want community.
Jeremy responded, “You found us.”
And I had.
NextSpace taught me what coworking truly is.
The community helped raise me from a side-gigging record store employee with dreams of doing something meaningful into a full-time freelance writer, then a business owner, then the founder of CJ Co, which has become a thriving part of the coworking ecosystem.
Coworking did that.
It supported, incubated and tough-loved me every step of the way.
It is an honor to pour what I know right back into coworking. Because this is transformational, life-changing stuff.
I experienced the transformation firsthand.
So yes, create a space that dazzles.
I now work at Kiln Park City and it definitely dazzles.
It’s also a growing, collaborative community that embodies the best of coworking.
Make sure your brand isn’t built on dazzle alone.
Focus on your people and you’ll create something magical.
Your coworking space is amazing. Your marketing should be too.
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