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9 Reasons I’m Ditching Mailchimp for Flodesk

Update: October 28: There’s a known issue with Flodesk that links sometimes direct to an error page. Once the team gets that resolved, I’ll move my main list over. In the meantime, today’s newsletter is going out via MC.


Oh, Mailchimp, you’ve been great.

You’ve helped me grow my email lists from zero to over 6,000 subscribers across different projects.

But it’s time to move on.

You’ve just gotten so…big, and non-intuitive, and expensive.

No hard feelings, but we’re moving to Flodesk.

Flodesk is a simple and straightforward email service provider. It does what it does really well. It’s not trying to be an all-in-one solution for all things.

It does email.

We’ve tested Flodesk with a small list and are in the process of switching over everything, including my weekly newsletter with 2,400-plus subscribers.

And I couldn’t be happier.

📌 Note: Flodesk is just moving out of beta. From what I can see in a user group, glitches occasionally happen. The team appears to be quick to respond, which is everything. I’ll keep you updated about our experience as we go.

Through November 2, get unlimited Flodesk subscribers for $19/month with my affiliate link.

Here’s a breakdown of nine reasons I’m ditching Mailchimp for Flodesk.

1. Mailchimp has far more bells and whistles than I need

What’s the deal with companies being great at something, then falling into the growth at all cost trap, adding a million “features” and leaving their users behind?

I mean, the Mailchimp founders just made a bunch of money so I guess their plan worked for them, but it hasn’t been great for me for a while. I imagine there are people (read: agencies and enterprises) that take advantage of all the things Mailchimp offers, but I’ve found that the more complicated it’s become, the less I want to use it.

The Mailchimp UX has gotten confusing, non-intuitive and bloated. I don’t want to have to Google how to do every little thing on the platform. I prefer software solutions that are clean and lean.

2. Flodesk has everything I need

Flowdesk has automated funnels (called workflows), unlimited subscribers, the ability to segment and tag people, decent stats, eye-catching templates and more.

That covers everything I need at this point.

3. Mailchimp’s pricing has gotten out of control

As Mailchimp has grown into the all-things-to-all-people platform, it’s pricing has skyrocketed. They keep addind more features that I don’t need, then charging me for them.

So, from my perspective, it’s gotten less user friendly, more confusing and…more expensive. Not a great combo.

4. I like tools that do one thing really well

I’m not a fan of all-in-one solutions. My experience has been that they do all the things so-so at best. I like tools that are intentionally designed to be really great at one thing.

When it comes to email, Flodesk understands what I need and makes it ridiculously easy to do. I need to write and send emails to an engaged list in a pleasant writing environment with an intuitive sending sequence.

Done and done.

5. Flodesk is clean, simple and sophisticated

It is. Which is a breath of fresh air.

6. Flodesk offers unlimited subscribers for a set price

One thing I really love about Flodesk is that you’re not penalized for growing your list. They offer unlimited subscribers for a set price ($19 with this link)

7. Flodesk is flexible

With Flodesk, I can use a graphic-based email template for Lab and a text-based email for my Thursday newsletter. I like the freedom to choose either because sometimes (read: almost always) I just want to send out a simple email.

8. Lovely writing environment

Writing is the heart and soul of your email, whether you use a graphic layout or simple text.

Flodesk makes writing easy and intuitive. If I never have to wrestle with content boxes and sections that don’t do what I want them to do, I’ll be a much happier human.

9. The right fit for me

Mailchimp is focusing on being an enterprise-level solution, which I am not.

Flodesk is focused on small business owners, which I am.

Next Steps

If you have questions about my experience so far with Flodesk, drop me a message. I’m happy to share what I know.

If you’re sold, give Flodesk a try and save 50% on your subscription with this link: https://flodesk.com/c/HWFGK4

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