If you plan to get serious about creating content for your coworking blog next year, start now with some end-of-year posts.
This time of year we see tons of lists, recaps and predictions.
People like to read them, they’re a great way to finish out a year, and they let us touch in with our communities about any big picture plans, takeaways or ideas.
If you want some great end-of-year content on your coworking blog, here are 8 ideas to get you started.
1. The Year in Review
What were some of the high (or low) points of the year? Was there any big news? What about changes, celebrations, memorable photos, or challenges?
Look back over your calendar and do a recap of the year.
Tip: Be sure to cover the human elements. Don’t just make a list of dates and happenings. What happened, why was it meaningful, and how did it impact your community?
2. Top 10 Blog Posts of the Year
If you’ve been creating content regularly, you can look back on what blog posts, videos, podcasts, social media posts etc. were the most popular.
Look at your analytics, see which ones performed the best, and pull out the top 5 or 10 for a roundup-style blog post.
I suggest writing a short blurb about each post, including an image, and linking back to the original content.
Tip: Be straightforward with your headline. For example: “XYZ Coworking’s Top 10 Blog Posts of 2019.” While this won’t be much of an evergreen article, it will catch the attention of your extended community members who want to look back and make sure they didn’t miss anything.
3. Looking Forward
What do you have planned for 2020 in your coworking space?
Any news, announcements, changes, additions or moves on the horizon?
The end of the year is a fantastic time to let your community in on some of the big picture plans or ideas for your coworking space, community or team.
4. New Year’s Resolutions
Do you love resolutions? Do you hate them?
Either way, it’s fun to hear other peoples’ resolutions and goals for the new year.
For your content, you could crowdsource a roundup your members’ resolutions. You’d likely end up with a funny (possibly irreverent) post. Or you can share some of your own resolutions (or non-resolutions, if that’s more your style).
This post can be silly, smart, insightful, helpful, whatever works for you and your community.
5. Shine the Spotlight on Community Partners
‘Tis the season for nonprofits and community organizations to fundraise like crazy.
Are there any organizations you partner with, support, or are aligned with?
Round up a few of them, along with some of the reasons you support them, into a post or even micropost on social media. Your call to action can be to ask readers to support them, as well.
Tip: Let the organizations know that you’ve included them in a post. They’ll likely share the post with their communities and help spread the word about your space and brand values.
6. Best-of Lists
I love a best-of list, and I’m not alone. These type of posts are wildly popular because a whole lot of us like to see a nice roundup of the best things around.
To jump on the best-of craze, get creative about what your members and your extended community might like to learn more about.
Topics can range from technology, productivity tools and project management software, to the best local lunch joints, coffee roasters, nearby walking paths, etc.
Tip: For best results, ask around for this post. You’ll hear lots of ideas you hadn’t thought of and your community will have a sense of ownership of the post.
7. Resources for Local Entrepreneurs and Freelancers
You know what coworking people love? To be turned on to resources and tools that make their lives easier, their energy better spent, their time more valuable, and their bills smaller.
There are likely numerous local resources and tools in your town for entrepreneurs and independent professionals. Take the time to round up some of the most helpful ones with a blurb about each and a link to learn more.
Your roundup could include regular events, small business development offerings, city or county business programming, networking groups or opportunities, meetups, conferences, business mentorship programs and internship opportunities.
Tip: Include your coworking space as one of the local resources. These types of roundups can be great drivers of traffic to your website. Include a clear call to action inviting readers to come in for a tour, call your space, claim a free day pass or whatever other offer is aligned with your marketing and lead generation.
8. Quotes of the Year
Do you keep track of funny or smart “overheards” at your space? If so, compile your favorites into a post.
These posts are fun for you and your community to look back on memorable moments, and a good way for your extended community to see what your space, community and culture are all about.
Tip: Capture funny and insightful overheards throughout the year. They make amazing content and timecapsules of your community.
Can Coffee Be Used to Market a Space?
Let’s chat about it. Join us February 28 for the next Coworking Convo, a free, informal conversation for workspace operators and pros.