2020 has been a bumpy ride.
Coworking has been put to the test and, though some spaces have had to downsize, go 100% virtual, or close, the coworking movement is alive and well.
There’s a tiny glimmer of light at the end of this tunnel. Coworking is expected to boom in the new remote reality, but we’re not there yet.
We’re quickly approaching a new year, which has traditionally been a peak time for coworking memberships.
But this year is different.
There are still plenty of unknowns.
Does a new year mean anything in this upside-down reality?
That remains to be seen. One thing we do know, however, is that your highest priority is to serve your members and your community.
As you create marketing campaigns, new year offers and outreach strategies, remember these basics and stick to your marketing fundamentals.
Be a resource for local businesses, freelancers, WFH parents, remote workers. Generate leads and continue to connect with people who can’t join now, but will need a space in the future. Position your space in your neighborhood and within your niche. Share your brand values. Showcase your community. Create valuable, relevant content for your target market.
These things, which you should be doing all year long, will be the backbone of your outreach as we move into the new year.
Maybe your space is filling up again, maybe it’s still pretty empty, or maybe you land somewhere in the middle. Wherever you are, remember to focus on the basics in your marketing and outreach. Clear, intentional marketing, done consistently, leads to results.
This season is no different—despite all the unknowns.
Take the time now to plan smart, targeted holiday marketing campaigns. Start with the basics and expand from there.
For help organizing your 2021 marketing, join us Thursday for a free workshop on creating a content calendar for your space.
Indie coworking space operators
Elevate your space, brand and business in The Lab
