Stop selling amenities [Ep. 69]
As a coworking space operator, competing on amenities means you can always be out-amenitied. In this episode of Coworking Out Loud, Cat Johnson explains how
3/28 Coworking Convo: PR Strategies for Your Space
As a coworking space operator, competing on amenities means you can always be out-amenitied. In this episode of Coworking Out Loud, Cat Johnson explains how
As coworking increasingly looks to the hotel and hospitality world for inspiration, we’re overlooking one important detail. And that is that your members—those people coming
It’s not news that you have meeting rooms in your coworking space. Even if they’re really nice! Focus on the things that set you apart.
What do your members truly want? You might be surprised. In this episode of Coworking Out Loud, Cat Johnson shares the story of loss in
Do your coworking events give people ways to come further into your brand community? In this episode of Coworking Out Loud, Cat Johnson shares eleven
Community is the heart and soul of a coworking space. In this episode of Coworking Out Loud, Cat Johnson shares four of her favorite community
You have to suck at something before you get good at it. In this episode of Coworking Out Loud, Cat Johnson talks about how the
It used to be that simply being a coworking space was a big deal. It was enough to garner press, attention and a lot of
One of the best coworking quotes from recent years was from Mark Gilbreath at LiquidSpace. He said, “There’s never been a more extraordinary time to
There’s likely a tension in your coworking space, and we’re not talking about the person who insists on talking on speaker phone in the open
If you want to create a vibrant and thriving coworking community, you have to have a wide variety of people and perspectives in your space.
In life and in work, we can’t go it alone. In this episode of Coworking Out Loud, Cat Johnson talks about how when we move
If your content isn’t moving the needle, it’s a waste of time. In this episode of Coworking Out Loud, Cat Johnson talks about the importance
Communities can be found everywhere, and they can all teach us about the importance of having people around who support and care about each other.
The potential for a brand community to foster a sense of belonging between—and for—members is profound. But let’s remove belonging from the conversation for a
If you don’t know who is in your coworking space, neither do your other members. Which means that everyone is walking around doing that polite
Let’s create the world we want to live in. We can do so much better than a world of hatred, division and people punching down
Doing more than is expected can transform a moment into something unforgettable. In this episode of Coworking Out Loud, Cat Johnson shares stories of unexpected
You need a strong origin story for your coworking brand, and to share that story everywhere. In this episode of Coworking Out Loud, Cat Johnson
One of the great ironies in coworking is that community building is hard. And lonely. In this episode of Coworking Out Loud, Cat Johnson explores
What is the coworking sweet spot and how do you hit it? In this episode of Coworking Out Loud, Cat Johnson shares how hitting the
Where are your prospective members in their coworking journey? In this episode of Coworking Out Loud, Cat Johnson shares her own coworking journey, from knowing
What’s the difference between fitting in and belonging, why does it matter, and what does it have to do with coworking? In this episode of
A library’s Lego Club and a coworking space have more in common than you might think. In this episode of Coworking Out Loud, Cat Johnson
Of all the lessons the Covid era taught us, one of the most important is that weak social ties are vitally important. In this episode
Being surrounded by people and feeling totally alone is a terrible feeling. In this episode of Coworking Out Loud, Cat Johnson cautions coworking space operators
If your coworking community is limited to the people inside your space, you’re missing a huge opportunity. In this episode of Coworking Out Loud, Cat
In this episode of Coworking Out Loud, Cat Johnson talks with Jason Vana, a brand strategist and founder of SHFT Agency. Jason is a brand
Shazia Mustafa is an absolute pioneer of coworking. Founder of Third Door in London, Shazia opened the first coworking space with childcare way back in