Brand vs. logo: A cautionary tale for coworking space operators
Several weeks ago, my friend Stormy McBride from GCUC sent me a video clip of marketing legend Seth Godin talking about the difference between brand and logo.
2/28 Coworking Convo: Attracting Teams to Your Space
Several weeks ago, my friend Stormy McBride from GCUC sent me a video clip of marketing legend Seth Godin talking about the difference between brand and logo.
Way back when, brands would broadcast polished, one-way messages to the masses and we, the masses, would consume those messages via radio, magazine advertisements, TV
In this episode of Coworking Out Loud, I talk with the one and only Garrett Tichy, who is a dear friend and the mastermind behind
It used to be that simply being a coworking space was a big deal. It was enough to garner press, attention and a lot of
Community, community, community! We talk a lot about community in coworking because community is your biggest differentiator. Someone can always out-spend you, out-fabulous you, out-flex