Do you need $250,000 to launch a content strategy for your coworking space? Ummm, no. Definitely, not. But, according to an article I read last week, to execute an in-house content strategy you need a big content team, including: Content Strategist: national average … [Read more...]
Local Coworking: How to Use Content to Stand Out in Your Town
I was talking with a coworking space operator recently about the challenge of standing out in an increasingly-crowded market. Their particular space has started using content to differentiate itself from the competition and position itself as a local, industry leader. This is … [Read more...]
7 Content Strategies for Coworking Spaces (that Don’t Involve Blogging)
Last week I got an email from a regular reader of my blog who let me know that the reason she hasn’t been very active with comments, emails or shares lately is that she’s not a blogger and I focus heavily on blogging. The email was a great reminder that content includes much … [Read more...]
Who is your collaborative space blog for, anyway?
Do you have a blog for your collaborative space? How’s it looking? Outstanding or a little lackluster. If you’re not seeing the engagement you’d like from your blog and content marketing efforts, you may need to better define who it is you’re creating content for. If you try … [Read more...]
5 “How-To” Post Ideas for Your Collaborative Space
How-to posts are a great way to reach your target audience. You have resources, tips and insights to make people’s lives easier, and you’re sharing them for free. This is the essence of content marketing: you provide valuable content (blog posts, videos, … [Read more...]