Cat Johnson

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collaborative space

22 Feb

7 Ways to Launch a Content Strategy on a Shoestring Budget

  • In Blogging, Lists, Marketing and Branding, Pro Tips
  • 1 comment
coworking-content-marketing
Do you need $250,000 to launch a content strategy for your coworking space? Ummm, no. Definitely, not. But, according to an article I read last week, to execute an in-house content strategy you need a big content team, including: Content
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27 Jul

Local Coworking: How to Use Content to Stand Out in Your Town

  • In Blogging, Community, Coworking, Pro Tips, Writing
  • 0 comment
I was talking with a coworking space operator recently about the challenge of standing out in an increasingly-crowded market. Their particular space has started using content to differentiate itself from the competition and position itself as a local, industry
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13 Jul

7 Content Strategies for Coworking Spaces (that Don’t Involve Blogging)

  • In Marketing and Branding
  • 0 comment
Last week I got an email from a regular reader of my blog who let me know that the reason she hasn’t been very active with comments, emails or shares lately is that she’s not a blogger and I
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16 Jun

Who is your collaborative space blog for, anyway?

  • In Blogging, Marketing and Branding, Pro Tips, Writing
  • 0 comment
collaborative-space-blog
Do you have a blog for your collaborative space? How’s it looking? Outstanding or a little lackluster. If you’re not seeing the engagement you’d like from your blog and content marketing efforts, you may need to better define who
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24 Mar

5 “How-To” Post Ideas for Your Collaborative Space

  • In Blogging, Community, Marketing and Branding, Popular, Pro Tips, Writing
  • 0 comment
  How-to posts are a great way to reach your target audience. You have resources, tips and insights to make people’s lives easier, and you’re sharing them for free. This is the essence of content marketing: you provide valuable
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Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?
"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz Elam
Executive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan Dorsch
Cofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie Russo
Everything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony Bacigalupo
Founder, New Work Cities

© Cat Johnson

COWORKING · CONTENT · COMMUNITY

Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?