Cat Johnson

  • About
  • Convos
  • Lab
  • Shop
  • Resources
    • Blog
    • Events
    • Podcast
  • Contact
Menu
  • About
  • Convos
  • Lab
  • Shop
  • Resources
    • Blog
    • Events
    • Podcast
  • Contact
Next Training: Social media batching
  • Home
  • Marketing and Branding
  • With Twitter, More is Not Always Better

Marketing and Branding

16 Mar

With Twitter, More is Not Always Better

  • In Marketing and Branding, Pro Tips, Social Media
  • 0 comment

TwitterFollowersMore

I recently noticed that an acquaintance of mine has over 20,000 Twitter followers. He’s fairly well-known in his industry circle, but this enormous amount of followers outsizes his standing by quite a bit.

When I clicked to see who his followers are, I discovered why: a large majority of them are spam accounts, presumably because he bought them from one of those “I’ll get you 10,000 followers for $20” rackets.

TwitterSpam

We all want more followers. Having an audience is important for businesses, organizations and freelancers. But don’t trade your integrity for follower numbers because while 20,000 followers looks nice at first glance, one click reveals that those followers are non-followers, and your credibility flies out the window—or is at least diluted.

The point of Twitter, and all social media, is to engage with other people, to share information, to express opinions, to make connections, to build a reputation as a credible voice.

Building up a Twitter following takes time and consistency. If you do it organically, it doesn’t happen overnight.

If you don’t have a lot of followers, don’t worry about it. Keep tweeting valuable, insightful information, engage with others, retweet tweets you find entertaining or useful, and be patient. Your follower count will grow.

A Twitter network of 100 people who are interested in what you tweet, actively engaged with you, and, well, real, is far more valuable than 1,000 spam followers that are there strictly as a front.

Social media credibility is about being authentic, helpful and interesting, not about impressing people with an artificially high follower count.

Image: Shawn Campbell (CC BY-20)

Tags:engaged followersfollowersreal followersTwitter
  • Share:
Cat Johnson
I help coworking space operators streamline and level-up their marketing. I'm a writer, content strategist and brand community builder based in Santa Cruz, California. Current projects include: Coworking Convos and the Coworking Content Lab workspace marketing club.

You may also like

batch-content-social-media

Intro to Batching Content: a Q&A with Karina Patel

  • April 14, 2021
  • by Cat Johnson
  • in Content Tips
Posts, reels, stories, pages, groups … it’s a lot to keep up with. And if...
revitalize-newsletter
11 Quick Tips to Revitalize Your Dormant Newsletter
April 6, 2021
newsletter-quotes
10 Quotes to Inspire Your Coworking Newsletter
March 16, 2021
clubhouse-workspace
9 Smart Clubhouse Strategies for Workspace Operators
March 2, 2021

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

2,000+ coworking space operators receive free content tips, resources and curated articles every Thursday. Want in?

All the things 👇

  • About Cat Johnson
  • Cat's Blog
  • Coworking Convos
  • Workspace Marketing Lab
  • Upcoming Events
  • Marketing Shop
  • Coworking Out Loud Podcast
  • Contact Cat and the team.
"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz ElamExecutive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan DorschCofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie RussoEverything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony BacigalupoFounder, New Work Cities
Previous
Next

Get weekly content tips and coworking insights

© 2021 All rights reserved

2,000+ coworking space operators receive free content tips, resources and curated articles every Thursday. Want in?