Cat Johnson

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  • What is Coworking Content, Anyway?

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11 Feb

What is Coworking Content, Anyway?

  • In Community, Coworking, Workspace Industry
  • 0 comment
coworking-content-overview

Last week, two people who know me well both expressed confusion as to what I’m up to with Coworking Content.

Is it a business? Is it a project? Is it an organization?

So I figured I’d clarify.

In April of 2017, I created a Facebook group for coworking space operators interested in learning more about content marketing and sharing resources with each other.

I knew I wanted it to have the mutual support feel of an alliance, and I knew it would focus on content for workspaces.

I wanted “coworking” to be the first word to ensure that people found it when searching Facebook for coworking groups.

So, the name of the group became: Coworking Content Alliance

Fast-forward a year and a half. I was increasingly focused on teaching space operators about content strategy, brand storytelling, and creating quality content.

At GCUC UK last year, someone asked the attendees how many of them had a customer persona. Of the 150 or so people in the auditorium at the time, a very small handful raised their hand.

It struck me, in that moment, that space operators desperately need guidance, not just with their content, but with marketing, in general.

So, I went all-in on creating tools to help.

I’m now teaching or co-hosting monthly content trainings, and I’m beta testing the Coworking Content Lab, a group content coaching and accountability series.

The Coworking Content Hub

Rather than creating a new entity to do these things, it made sense to align them with the Coworking Content Alliance.

So, Coworking Content became the hub.

The spokes of the Coworking Content hub are:

  • Coworking Content Alliance
  • Coworking Content Trainings
  • Coworking Content Lab

Unsexy names. I know.

But, they get straight to the point, they have strong search and SEO appeal, and they have a minimalist/utilitarian appeal that I love.

And, there’s a lot of room to develop more offerings as space operators need them.

Coworking Content Trainings

The vision for the trainings is to teach space operators the basics of content and marketing, and to invite guest teachers (the next one is Intro to Pay Per Click Marketing for Shared Workspaces, with Karina Patel from CloudVO and Pacific Workplaces) to share their expertise and pro strategies.

Coworking Content Lab

The vision for the Lab is to do 7-week work sprints where space operators, community managers and industry service providers work on specific projects, whether it’s website copy, creating blog content, videos, Instagram stories, a marketing plan for the year, or whatever else they need to focus on. With group coaching, peer support and feedback and accountability, the Lab is shaping up to be a valuable tool for people serious about creating great content.

Coworking Content Alliance

The Alliance continues to be an amazing community of smart, engaged, funny and thoughtful space operators who give generously of their expertise and experience.

Go-To Source for Coworking Content

So that’s what I’m up to with all the Coworking Content stuff.

It’s a project and budding business. My vision is to have Coworking Content be the go-to source for coworking space operators who need help, guidance, support and community for their content marketing.

Join us!

Further together,
Cat

Tags:Alliancecontent marketingcoworkingcoworking contentLabTrainings
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Cat Johnson
I help coworking space operators streamline and level-up their marketing. I'm a writer, content strategist and brand community builder based in Santa Cruz, California. Current projects include: Coworking Convos and the Coworking Content Lab workspace marketing club.

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Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?
"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz Elam
Executive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan Dorsch
Cofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie Russo
Everything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony Bacigalupo
Founder, New Work Cities

© Cat Johnson

COWORKING · CONTENT · COMMUNITY

Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?