Write your headline first.
The formula used to be:
- Write an article
- Decide on a title
Not so with content marketing.
Your headline is arguably your most valuable piece of content real estate.
If you don’t nail the headline, no one will read the post.
Your headline should:
✅ Include your target keywords and phrases
✅ Speak directly to your target market
✅ Capture attention quickly
✅ Make a clear, compelling promise
Get these things right and use them to build your post.
One line at a time.
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