One of the challenges of content marketing is that it’s tricky to define the ROI. With content, we establish our brand tone and values; we differentiate from the competition; we do brand storytelling. These things are hard to measure. Content marketing is also a long game. You have to be … [Read More...]
What is Coworking Content, Anyway?
Last week, two people who know me well both expressed confusion as to what I'm up to with Coworking Content. Is it a business? Is it a project? Is it an organization? So I figured I'd clarify. In April of 2017, I created a Facebook group for coworking space operators interested in learning … [Read More...]
Welcome to Friendly February!
Apparently it's Friendly February. I saw this graphic last night as I was scrolling through one of the socials, and had to share it. The calendar was created by the team at Action for Happiness, a "movement of people committed to building a happier and more caring society." The suggested … [Read More...]
Are We Giving Our Communities Lip Service or Real Service?
I tend to be on-again, off-again with podcasts. I’ll get into them for a while, then I’ll fall away. When I’m in a podcast groove, I like to listen to them on long walks. That way, I can jam through a handful in one stretch. One of my go-tos is Jamie Russo’s Everything Coworking Podcast. […]
5 Ways to Support Your Coworking Members with Content
You know what’s really nice? When joining a coworking space helps you improve and grow your business. Yep, fast wifi is great, and the always-on coffee is a nice perk, and access to meeting rooms and a community of fellow members and independent professionals is truly awesome. But, the fact is, your members are running […]
9 Dr. King Quotes to Inspire Your Coworking Community
I say it all the time because it’s true: coworking has nothing to do with desks and wifi. If all you need is a place to sit and get online, you can go to any library, coffee shop or one of a growing number of banks and stores that are creating “lounges.” If my job […]
Queen Latifah, Mental Health and Coworking
Way back in 1989, Queen Latifah dropped “Ladies First” on the world. The song called for the elimination of stereotypes and giving women due respect. It balanced smart insight, a contagious groove, a spirit of unity that Latifah always brings, and a pinch of the metaphysical. As she raps: Who said the ladies couldn’t make […]