If you plan to get serious about creating content for your coworking blog next year, why not get started now with some end-of-year posts? The end of one year and beginning of another is a great time to look back on what has happened and look forward to what's coming. This time of year we see … [Read More...]
Don’t Make This Newbie Mistake with Your Coworking Content
This week a small business owner said something that made me want to scream. We were chatting on the sidewalk in downtown Santa Cruz and he said, “I tried creating content two times, but it didn’t lead to any sales, so I stopped.” [Insert long pause here as I tried to figure out where to even … [Read More...]
Connecting the Coworking World with Holiday Gifts
For the last couple of years, I've heard buzz about the included.co Secret Santa project for coworking space operators and members. To be honest, I had every intention of participating, but never got around to it. Until now. Earlier this morning I signed up to be part of the fun. This means … [Read More...]
Stop Marketing Your Coworking Space to Everyone
Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone. It’s important to get very clear about who would be a good fit in your space. Otherwise, you’ll have a hard time activating your community. It’s tempting to want to […]
Who Cares About a Hyphen in Coworking? We Do!
If you’re looped in to coworking circles, you likely heard the collective squeals of delight last week when the AP Stylebook announced it would no longer include a hyphen in coworking. For years—since the birth of the coworking movement, really—publications have insisted on writing the word coworking with a hyphen, turning it from something truly […]
What Coworking Operators Can Learn from Frozen Enchiladas
I spend a lot of my time thinking about stories. What I’ve found is that they’re everywhere. We are, in no small way, collections of stories. And when we die, all that will be left of us are the stories we leave behind. But that’s not what I want to talk about today. Today I […]
Good Content is a Magnet, not a Cropduster
Traditional advertising is like cropdusting a crowd, hoping your message reaches your target audience. Content marketing is about knowing who your audience is and creating content that speaks directly to them. It’s about acting as a magnet rather than a cropduster. Content marketing is a way of attracting people to your product, service or coworking […]