I spend a lot of my time thinking about stories. What I've found is that they're everywhere. We are, in no small way, collections of stories. And when we die, all that will be left of us are the stories we leave behind. But that's not what I want to talk about today. Today I want to … [Read More...]
Good Content is a Magnet, not a Cropduster
Traditional advertising is like cropdusting a crowd, hoping your message reaches your target audience. Content marketing is about knowing who your audience is and creating content that speaks directly to them. It's about acting as a magnet rather than a cropduster. Content marketing is a … [Read More...]
Hugs, Coworking and Health
Jennifer, one of our community managers at NextSpace Santa Cruz, gives great hugs. You know the type of bear hugs that make you feel like everything's ok? She gives those ones. Yesterday, Jennifer and I had a quick chat about hugs and the importance of human touch. The Science of … [Read More...]
The Power (and Beauty) of Checking in with Each Other
How are you feeling right now? It’s a pretty simple question, but it’s also a powerful one. How often do we stop and check in on each other? The Mid-week Check-in Over in the Coworking Content Alliance, we do weekly check-ins with a twist. We ask people to respond with a gif. Week after week, […]
An Open Letter to Community Managers
Maya, me and Jennifer. I’m so lucky to be in a community run by these amazing women! Huge props to NextSpace Santa Cruz OG community managers Iris Kavanagh and Grace Gamboa, who set the tone early for what a coworking community could be. Photo: Jules Holdsworth Dear community managers, In case no one has told […]
The Struggle is Real: Mental Health in Coworking (and Life)
A couple of weeks ago, I was thinking about how many of my friends and colleagues struggle with overwhelm, anxiety and depression. So I posted a Twitter poll just to get a sense of things in my larger circle. The results surprised and troubled me. Granted, a Twitter poll is not an airtight system, the […]
Coworking vs. Workspace: There is a Difference
Coworking has changed a lot in the last 10 years. Now, in addition to community-focused coworking spaces, we have a booming workspace industry full of spaces that range from grassroots coworking communities to office rental facilities that have a limited or nonexistent focus on community. Is a coworking space different from a workspace? (I think […]