Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone. It’s important to get very clear about who would be a good fit in your space. Otherwise, you’ll have a hard time activating your community. It’s … [Read More...]
Who Cares About a Hyphen in Coworking? We Do!
If you're looped in to coworking circles, you likely heard the collective squeals of delight last week when the AP Stylebook announced it would no longer include a hyphen in coworking. For years—since the birth of the coworking movement, really—publications have insisted on writing the word … [Read More...]
What Coworking Operators Can Learn from Frozen Enchiladas
I spend a lot of my time thinking about stories. What I've found is that they're everywhere. We are, in no small way, collections of stories. And when we die, all that will be left of us are the stories we leave behind. But that's not what I want to talk about today. Today I want to … [Read More...]
Good Content is a Magnet, not a Cropduster
Traditional advertising is like cropdusting a crowd, hoping your message reaches your target audience. Content marketing is about knowing who your audience is and creating content that speaks directly to them. It’s about acting as a magnet rather than a cropduster. Content marketing is a way of attracting people to your product, service or coworking […]
Hugs, Coworking and Health
Jennifer, one of our community managers at NextSpace Santa Cruz, gives great hugs. You know the type of bear hugs that make you feel like everything’s ok? She gives those ones. Yesterday, Jennifer and I had a quick chat about hugs and the importance of human touch. The Science of Hugs It’s something I definitely […]
The Power (and Beauty) of Checking in with Each Other
How are you feeling right now? It’s a pretty simple question, but it’s also a powerful one. How often do we stop and check in on each other? The Mid-week Check-in Over in the Coworking Content Alliance, we do weekly check-ins with a twist. We ask people to respond with a gif. Week after week, […]
An Open Letter to Community Managers
Maya, me and Jennifer. I’m so lucky to be in a community run by these amazing women! Huge props to NextSpace Santa Cruz OG community managers Iris Kavanagh and Grace Gamboa, who set the tone early for what a coworking community could be. Photo: Jules Holdsworth Dear community managers, In case no one has told […]