Remote work looks great from the outside. You get to work from home; you can be a digital nomad wandering the world with your laptop; you can stay in your PJs all day if you want; there's no boss or nosy coworker peering over your shoulder to see what you're working on. It's kind of … [Read More...]
A Story About Imposter Syndrome, Community and Getting Real
One year ago today, with exactly zero sleep and a body flooded with blinding anxiety, I stood up in front of a group of people gathered for the first Women Who Cowork retreat, in Austin, Texas. I was there to teach a workshop on using content to market a coworking space, and I was not feeling … [Read More...]
5 Reasons to Use Paid Search Ads for Your Coworking Space
One of the challenges of content marketing is that it’s tricky to define the ROI. With content, we establish our brand tone and values; we differentiate from the competition; we do brand storytelling. These things are hard to measure. Content marketing is also a long game. You have to be … [Read More...]
What is Coworking Content, Anyway?
Last week, two people who know me well both expressed confusion as to what I’m up to with Coworking Content. Is it a business? Is it a project? Is it an organization? So I figured I’d clarify. In April of 2017, I created a Facebook group for coworking space operators interested in learning more about […]
Welcome to Friendly February!
Apparently it’s Friendly February. I saw this graphic last night as I was scrolling through one of the socials, and had to share it. The calendar was created by the team at Action for Happiness, a “movement of people committed to building a happier and more caring society.” The suggested actions are designed to “bring […]
Are We Giving Our Communities Lip Service or Real Service?
I tend to be on-again, off-again with podcasts. I’ll get into them for a while, then I’ll fall away. When I’m in a podcast groove, I like to listen to them on long walks. That way, I can jam through a handful in one stretch. One of my go-tos is Jamie Russo’s Everything Coworking Podcast. […]
5 Ways to Support Your Coworking Members with Content
You know what’s really nice? When joining a coworking space helps you improve and grow your business. Yep, fast wifi is great, and the always-on coffee is a nice perk, and access to meeting rooms and a community of fellow members and independent professionals is truly awesome. But, the fact is, your members are running […]