Way back in 1989, Queen Latifah dropped "Ladies First" on the world. The song called for the elimination of stereotypes and giving women due respect. It balanced smart insight, a contagious groove, a spirit of unity that Latifah always brings, and a pinch of the metaphysical. As she … [Read More...]
Content Marketing for Coworking Spaces: 6 Ways to Make Content Work for You
Updated 1/7/2019 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers, tool libraries, software companies, coffee roasters, musicians and more can all create interesting, engaging content that supports their … [Read More...]
8 End-of-Year Post Ideas to Jumpstart Your Coworking Content
If you plan to get serious about creating content for your coworking blog next year, why not get started now with some end-of-year posts? The end of one year and beginning of another is a great time to look back on what has happened and look forward to what's coming. This time of year we see … [Read More...]
Don’t Make This Newbie Mistake with Your Coworking Content
This week a small business owner said something that made me want to scream. We were chatting on the sidewalk in downtown Santa Cruz and he said, “I tried creating content two times, but it didn’t lead to any sales, so I stopped.” [Insert long pause here as I tried to figure out where to […]
Connecting the Coworking World with Holiday Gifts
For the last couple of years, I’ve heard buzz about the included.co Secret Santa project for coworking space operators and members. To be honest, I had every intention of participating, but never got around to it. Until now. Earlier this morning I signed up to be part of the fun. This means that I will send […]
Stop Marketing Your Coworking Space to Everyone
Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone. It’s important to get very clear about who would be a good fit in your space. Otherwise, you’ll have a hard time activating your community. It’s tempting to want to […]
Who Cares About a Hyphen in Coworking? We Do!
If you’re looped in to coworking circles, you likely heard the collective squeals of delight last week when the AP Stylebook announced it would no longer include a hyphen in coworking. For years—since the birth of the coworking movement, really—publications have insisted on writing the word coworking with a hyphen, turning it from something truly […]