Taylor Mason, founder of Talemaker, is a standout content marketer and strategist who is kicking off the Coworking Creators Summit with a session on content distribution for coworking spaces.
Here he shares his insights into streamlining content production, having your content all work together seamlessly, and going multi-channel.
1. What’s one mistake you see coworking spaces make with content distribution?
Lacking a repeatable process. Without one, things take 10x longer than they need to, and the outputs are often inconsistent. A repeatable, documented process—even a simple one—helps streamline content production and distribution, saves you from having to make it up from scratch each time, ensures nothing gets missed, and maximizes results. Plus, it makes it easier to hand this task off to someone else if you need to.
2. How do you prioritize which channels to use for content distribution?
The most commonly used content marketing channels for coworking spaces are blogs, email, and social media. The great thing is that they can all work together seamlessly with a simple distribution process. So, to help people get started, I recommended using your blog as your anchor content, then leveraging social media and email to amplify it. Once you’ve got that locked down, you can start adding new elements, like video, audio, and beyond, if you want to.
3. Can you share a quick win that instantly improves content reach?
Go multi-channel with your content distribution, including your blog, email, and social media. The more channels you use, the broader your potential reach. Each channel might have a slightly different audience, and leveraging them all helps “broaden the surface area” of your content. This gives your content the best chance of being seen by as many people as possible. For example, if someone doesn’t land on your blog post, they might see it on social. Likewise, if they miss it on social, they might catch it via email.
Learn more from Taylor at the Coworking Creators Summit. Get your pass today.
