In this episode of Coworking Out Loud, I chat with John Huntinghouse, the VP of Marketing at TAB Bank about challenging your marketing assumptions, creating truly customer-driven brands and his unusual path from pre-med to marketing.
John is a wealth of knowledge about marketing, leadership and metrics. His background as a researcher gives a unique angle to his marketing: he is all about experimenting, creating hypotheses, testing those hypotheses and moving forward from the insights gleaned.
Check the episode out and let me know what you think.
👉 Follow John on LinkedIn for a steady stream of insights and inspiration.
Links + Props
🔗 catjohnson.co | Coworking Convos | The Lab
🎶 Music by Grip Grand
📺 Watch full episode on YouTube
🎥 Recorded with Riverside.fm
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