Updated 1/7/2019 One of the most powerful aspects of content marketing is that it can be used for just about anything. Coworking spaces, dog walkers, tool libraries, software companies, coffee roasters, musicians and more can all create interesting, engaging content that … [Read more...]
The Evolution of the Shared Workspace Industry (and Where We’re Going Next)
Liz Elam has a unique, insider's perspective on the global workspace industry. Executive producer of the Global Coworking Unconference Conference and owner of Link Coworking in Austin, Texas, Elam is in constant contact with coworking space operators around the world. In … [Read more...]
10 Questions to Improve Your Brand Storytelling (and How they Helped Me)
I had an unpleasant realization recently. I was at a retreat with some of my coworking friends and we were talking about the importance of storytelling as a way to humanize your brand. I realized that, for as much as I talk about content, I’m not doing a great job of brand … [Read more...]
9 Proven Ways to Strengthen Your Coworking Blog
You’re blogging for your coworking space, but you’re not confident in your strategy. You know your blog could be a lot better but you aren’t sure where to begin. I’ve been there. Content marketing, and blogging, in particular, is made up of a lot of different parts. … [Read more...]