Storytelling is one of the best ways to connect with your community and potential members. Whether someone is reading a blog post, following your social media feeds, listening to you
I spend a lot of my time thinking about stories. What I’ve found is that they’re everywhere. We are, in no small way, collections of stories. And when we die,
In his now-famous TED talk, “How Great Leaders Inspire Action,” author, motivational speaker and marketing consultant Simon Sinek challenges people to start with the why of their business. Sinek uses Apple