I spend a lot of my time thinking about stories.
What I’ve found is that they’re everywhere.
We are, in no small way, collections of stories.
And when we die, all that will be left of us are the
In his now-famous TED talk, “How Great Leaders Inspire Action,” author, motivational speaker and marketing consultant Simon Sinek challenges people to start with the why of their business.
Sinek uses Apple as an example, explaining that the company’s why, to