I spend a lot of my time thinking about stories. What I've found is that they're everywhere. We are, in no small way, collections of stories. And when we die, all that will be left of us are the stories we leave behind. But that's not what I want to talk about … [Read more...]
Content Marketing as a Bridge Between Your Purpose and Your Business
In his now-famous TED talk, “How Great Leaders Inspire Action,” author, motivational speaker and marketing consultant Simon Sinek challenges people to start with the why of their business. Sinek uses Apple as an example, explaining that the company’s why, to challenge the … [Read more...]