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  • Coworking Spaces Go Big On Content to Attract New Members

Coworking

14 Dec

Coworking Spaces Go Big On Content to Attract New Members

  • In Coworking, Marketing and Branding, Pro Tips, Writing
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coworking-survey-2016

Content has emerged as one of the most effective, and popular, ways to reach potential coworking members.

The First Results of the Global Coworking Survey are in and a whopping 80% of respondents use social and online media activities to attract new members.

Within this digital content ecosystem, Facebook is the most common tool, with 96% of respondents using it, followed by email or newsletter (67%), Twitter (61%), Instagram (58%), blog and guest posts (41%), and LinkedIn (41%).

Get 15 Must-Do’s Your First Month in a Coworking Space, a free guide for members. Download now.

 

If you’re already creating content (videos, blog posts, photos, social media updates, etc.), carry on, you’re on the right track.

If you’re not focused on creating original content, it’s time to give it serious consideration.

Determine what you can create that will help strengthen your brand, differentiate you from other coworking spaces, and attract the people you’d like to reach, whether your existing community, your extended local community, or potential members.

In addition to directly reaching your audience, content is a powerful way to boost your SEO. Google loves regular content, it loves strong keyword phrases, and it loves consistent messages that help determine what your website (and coworking space) are about.

Interesting to note that community building is a close second to content in the survey when it comes to attracting members. My advice: double up your potential reach, impact and coworking awesomeness by going all-in on community and content.

Coworking space operators: Subscribe to receive my free, weekly newsletter, full of curated reads and resources for the collaborative space community. Subscribe.

 

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Tags:contentcoworking contentcoworking membersGlobal Coworking Survey results 2016
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Cat Johnson
I help coworking space operators streamline and level-up their marketing. I'm a writer, content strategist and brand community builder based in Santa Cruz, California. Current projects include: Coworking Convos and the Coworking Content Lab workspace marketing club.

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"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz ElamExecutive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan DorschCofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie RussoEverything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony BacigalupoFounder, New Work Cities
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