January 30 Coworking Convo: Hosting events your members want to attend
Clear social media strategies for your coworking space are essential to building a thriving business. Social media, when used strategically, can be a valuable tool
Are you phoning in your marketing? Just crossing items off a never-ending todo list? Marketing is so much bigger than your content calendar. It’s about
We have something special going on in The Lab, our workspace marketing club. CoLabbers are getting organized, focused and courageous with their marketing, strategy, outreach
Storytelling is one of the best ways to connect with your community and potential members. Whether someone is reading a blog post, following your social
Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone.
Traditional advertising is like cropdusting a crowd, hoping your message reaches your target audience. Content marketing is about knowing who your audience is and creating
Last week my friend and fellow coworking enthusiast Bernie J. Mitchell called me out. After recording an episode of the Ouishare Radio Write Club, the
I had an unpleasant realization recently. I was at a retreat with some of my coworking friends and we were talking about the importance of
Whether you love the Grateful Dead, hate them or don’t really care either way, the band offers a masterclass in marketing, building community and making