Are you phoning in your marketing? Just crossing items off a never-ending todo list? Marketing is so much bigger than your content calendar. It’s about connection, conversation and bringing people
We have something special going on in The Lab, our workspace marketing club. CoLabbers are getting organized, focused and courageous with their marketing, strategy, outreach and content. It’s exciting and inspiring to see.
Storytelling is one of the best ways to connect with your community and potential members. Whether someone is reading a blog post, following your social media feeds, listening to you on a podcast, or watching a
Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone. It’s important to get very clear about who would be a good fit in
Traditional advertising is like cropdusting a crowd, hoping your message reaches your target audience. Content marketing is about knowing who your audience is and creating content that speaks directly to them. It’s about acting as a magnet rather than
Last week my friend and fellow coworking enthusiast Bernie J. Mitchell called me out. After recording an episode of the Ouishare Radio Write Club, the new podcast we co-host with Trevor Twining, Bernie and I were chatting and he
I had an unpleasant realization recently. I was at a retreat with some of my coworking friends and we were talking about the importance of storytelling as a way to humanize your brand. I realized that, for as much
Whether you love the Grateful Dead, hate them or don’t really care either way, the band offers a masterclass in marketing, building community and making a lasting impact. Coworking space operators can learn quite a bit from the Grateful