Cat Johnson

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marketing

01 Dec

5 Storytelling Tips for Coworking Space Teams

  • In Community, Storytelling
  • 0 comment
storytelling-tips-coworking-space
Storytelling is one of the best ways to connect with your community and potential members. Whether someone is reading a blog post, following your social media feeds, listening to you on a podcast, or watching a
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29 Oct

Stop Marketing Your Coworking Space to Everyone

  • In Marketing and Branding, Pro Tips
  • 0 comment
coworking-customer-persona
Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone. It’s important to get very clear about who would be a good fit in
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05 Sep

Good Content is a Magnet, not a Cropduster

  • In 2 Minute Tips, Marketing and Branding
  • 0 comment
coworking-content-magnet
Traditional advertising is like cropdusting a crowd, hoping your message reaches your target audience. Content marketing is about knowing who your audience is and creating content that speaks directly to them. It’s about acting as a magnet rather than
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08 Feb

How to Use Content to Get Potential Members into Your Coworking Space

  • In Marketing and Branding, Workspace Industry
  • 2 comments
Last week my friend and fellow coworking enthusiast Bernie J. Mitchell called me out. After recording an episode of the Ouishare Radio Write Club, the new podcast we co-host with Trevor Twining, Bernie and I were chatting and he
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25 Oct

10 Questions to Improve Your Brand Storytelling (and How they Helped Me)

  • In Coworking, Marketing and Branding, Pro Tips
  • 0 comment
coworking-brand-storytelling-questions
I had an unpleasant realization recently. I was at a retreat with some of my coworking friends and we were talking about the importance of storytelling as a way to humanize your brand. I realized that, for as much
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16 Aug

A Masterclass in Marketing from the Grateful Dead

  • In Inspiration, Just for Fun, Marketing and Branding, Pro Tips
  • 4 comments
Grateful-Dead-Marketing-header
Whether you love the Grateful Dead, hate them or don’t really care either way, the band offers a masterclass in marketing, building community and making a lasting impact. Coworking space operators can learn quite a bit from the Grateful
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Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?
"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz Elam
Executive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan Dorsch
Cofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie Russo
Everything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony Bacigalupo
Founder, New Work Cities

© Cat Johnson

COWORKING · CONTENT · COMMUNITY

Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?