Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone. It’s important to get very clear about who would be a good fit in your space. Otherwise, you’ll have a hard time activating your … [Read more...]
Good Content is a Magnet, not a Cropduster
Traditional advertising is like cropdusting a crowd, hoping your message reaches your target audience. Content marketing is about knowing who your audience is and creating content that speaks directly to them. It's about acting as a magnet rather than a … [Read more...]
How to Use Content to Get Potential Members into Your Coworking Space
Last week my friend and fellow coworking enthusiast Bernie J. Mitchell called me out. After recording an episode of the Ouishare Radio Write Club, the new podcast we co-host with Trevor Twining, Bernie and I were chatting and he said, “I’ve been reading and sharing your blog … [Read more...]
10 Questions to Improve Your Brand Storytelling (and How they Helped Me)
I had an unpleasant realization recently. I was at a retreat with some of my coworking friends and we were talking about the importance of storytelling as a way to humanize your brand. I realized that, for as much as I talk about content, I’m not doing a great job of brand … [Read more...]
A Masterclass in Marketing from the Grateful Dead
Whether you love the Grateful Dead, hate them or don’t really care either way, the band offers a masterclass in marketing, building community and making a lasting impact. Coworking space operators can learn quite a bit from the Grateful Dead. If that last sentence makes you … [Read more...]