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How to Write a Great Blog Tagline: Insights from the Pros


Writing a tagline for your blog can be tricky. You want it to be descriptive, concise and catchy—a balance that’s not always easy to strike.

If you’re struggling to come up with the perfect tagline for your blog, I feel your pain. The tagline on this blog has changed numerous times. Such is life in the digital world, I guess, where pivots and agility are the name of the game.

Showcase What You’re All About

In a recent post for Smart Blogger, Carol Tice from Make a Living Writing stresses the importance of creating the right tagline for your blog so people can see, at a glance, what you’re all about.

“One of the first places your new visitors look is up in your header,” she writes. “They’re feeling a little awkward, because they don’t yet know this virtual place. They’re hoping your blog’s title and tagline will fill them in.”

In the post, Tice details the following three ways a good tagline can attract new readers and help them quickly understand what you’re all about:

  • Refine the topic
  • Include the reader
  • Show your personality

A veteran writer who has seen it all, Tice always has great insights. Take a look at her post and her massive collection of helpful tips on her own blog.

Answer the Right Questions

If you’re currently working on a tagline, or freshening up your existing one up, this post from Go Blogging Tips provides examples of good ones from Boing Boing, Zen Habits, Lifehacker and many more. These can serve as inspiration to get your creativity flowing.

The post advises answering the following questions to help clarify the direction you should go with your tagline:

  • What’s the niche of my blog?
  • What kind of readers visit my blog?
  • What is my reader’s mentality?
  • Am I a reputed, buzzy author?
  • In what way is my blog different?

Putting it Into Action

If you want to see the process an expert uses to create blog taglines, check out How I Write a Tagline from the always interesting and helpful Kevan Lee from Buffer.

Lee draws from his own experience creating numerous taglines to share some of his best insights, including focusing on benefits rather than features, knowing what you’re trying to accomplish with your tagline, and using power words.

How’s your tagline looking?

If you’re working on a tagline and you’d like some feedback, drop me an email. I’d be happy to take a look.

Free guide: Ready to get serious about creating content for your collaborative space? Get the guide: 4 Free Content Tools for Collaborative Space Operators

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