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This morning I was curious how a particular coworking brand was handling Instagram. When I clicked through to see, I said out loud, “Uh-oh.” The
I love when people ask me how I got into coworking. As you may know, I worked for 20 years in record stores, started doing
This is a guest post by Zach McNamara, CEO of isofy, a network management platform for coworking spaces. See the full tech support for coworking series. Let’s face it:
This is a guest post by DeShawn Brown, CEO of Coworks, provider of software for today’s flex and coworking spaces With such a wide variety
If you have a network problem in your coworking space, you have a big problem. To help you get your network and tech dialed in,
Brand strategy best practices say you should “niche down until it hurts.” But let’s flip that. What if we niche down until it hits? Until
Happy Coworking Day! Every year at this time, I write an open letter to coworking. You can catch up on past letters here. Dear coworking
Of all the lessons the Covid era taught me, one of the most important is that weak social ties are vitally important. While things were
If your coworking community is limited to the people inside your space, you’re missing a huge opportunity. As a coworking space operator, the best thing
This morning at 8:45 a reminder pinged on my partner’s phone to register our resident 8-year-old for Lego Club at the local library. If she
Guest post by DeShawn Brown, CEO at Coworks, a software solution for today’s flex and coworking spaces. (And one of our amazing Coworking Convos partners!)
Something cool is happening in the coworking world: A growing number of data nerds are nerding out on famously hard to track things, including the
Updated 7/7/24 Heads up, friends: Coworking Day is right around the corner. This international holiday tends to sneak up on space operators. But you want
The other day in my home coworking space I saw a SubPop sticker on a guy’s laptop. Of course I had to stop and chat
A newish coworking space operator recently told me that she hadn’t heard of Coworking Convos. My immediate response was, “Oh, you have to come! You’ll love
I’ve been trying to think of a good analogy for the difference between a coworking space and a coworking community. And I think I have
Purpose is your North Star. It guides everything that you do. Purpose is the thing you do beyond making money. It’s the change you want
The most courageous thing I’ve seen in a long time happened at our eight-year-old’s first piano recital. I was expecting to celebrate him and his
One of the loneliest moments of my life was on a dancefloor, with hundreds of other humans. It was New Year’s Eve sometime during my
Guest post by Zach McNamara, CEO of isofy, a network management platform for coworking spaces. See the full tech support for coworking series. As a
I’m a recovering impatient person, so keeping this project under wraps has been super challenging, but I can finally share the news: I wrote a
GCUC Salt Lake City is right around the corner and the lineup and participant lists are packed with industry all-stars. Not only will GCUC attendees
Several weeks ago, my friend Stormy McBride from GCUC sent me a video clip of marketing legend Seth Godin talking about the difference between brand and logo.
Guest post by Zach McNamara, CEO of isofy, a network management platform for coworking spaces. See the full tech support for coworking series. I’ve been there:
When I moved back to Utah after living in Santa Cruz, California for 28 years, I knew no one in the local business community. I
In a recent Lab Workshop, we had sales coach Tyler Archer zoom in from New Zealand to teach us how to increase member conversion with
Hey, flexspace operators focused on transactions rather than transformation: the future is coming. The future of brand is community, and the future of coworking is
Hey friends! As we celebrate Coworking Convo number fifty, here are 50 things I’ve learned from running Convos, and from you, our Convos community. Much
QR codes are a great way to market your coworking space. Created in 1994 to label automobile parts, and almost forgotten a few years ago,
Way back when, brands would broadcast polished, one-way messages to the masses and we, the masses, would consume those messages via radio, magazine advertisements, TV