Nov 21 Convo: How to educate your local community about coworking
In advance of the Coworking Creators Summit on October 23, we asked our Summit teachers to share their best insights into storytelling, getting content momentum,
The goal of digital marketing used to be to drive traffic to your website, which was optimized for lead generation and conversions. But that doesn’t
My longtime collaborator Amanda Leffew is a quiet force in my business. She’s smart, creative, strategic, and I always ask her opinion on moves I’m
Updated October 15, 2025 Coworking, when done well, is a social capital supercharger. The word “capital” refers to assets or resources that can be used
How do you capture great photos in your coworking space? Let’s ask Dani Corbett from Lake City Photos. 1. What are some essential photos every
You’re not just running a coworking space, you’re also a media company. It sounds ridiculous, but hear me out. Back in the day, media was
Garrett Tichy is a masterful brand builder who built one of the most recognizable coworking brands, Hygge Coworking, and has now co-founded Seemingly Overzealous Ice
This is a guest post by DeShawn Brown, CEO at Coworks, a software solution for today’s flex and coworking spaces. (And one of our amazing CJ
Lauren Urlacher is a brilliant artist, creative, and community manager at Fellow Coworking. Here, she shares her thoughts on tapping into creativity in your space,
My thinking about community is evolving. Because I believe there’s something deeper than—yet intimately connected to—community, and that is a sense of belonging. Here’s what
Kristen Fields from Knuckledragger Studios is a powerhouse creator, producer, and storyteller. She’s also one of our Coworking Creators Summit teachers. Here, she shares her
This post was updated September 25, 2025 Of all the lessons the Covid era taught me, one of the most important is that weak social
I’m beyond excited to have Dean Connell from I-AM.D.C. as one of our Coworking Creators Summit teachers. An extraordinary human who has deep roots in
Getting people to come to your events can be challenging. Your members like the idea of having events and programming, but they may not show
Taylor Mason, founder of Talemaker, is a standout content marketer and strategist who is kicking off the Coworking Creators Summit with a session on content
You may not be familiar with the term “desire paths,” but you’ve definitely seen them. Desire paths are the paths people make where we wish
Creating a workspace where your members feel a sense of belonging starts the minute someone walks through your door. How they’re greeted, treated, spoken to,
Why is coworking so effective? Here are eight reasons: 1. Coworking spaces are designed to help you do your best work on any given day.
Dear coworking, You continue to impress, inspire, and lead the way into the future of work. The evolution of our industry from scrappy space operators
Community coworking is the evolution of workspace culture. It is a shift from renting desks and offices to cultivating connection and belonging. It is not
This is a guest post by Lauren Walker, CMO at Coworks, a software solution for today’s flex and coworking spaces. (And one of our amazing CJ
I had a call recently with a coworking space operator who used to be the only space in town. Now there are 15 other coworking
Updated 7/11/25 Heads up, friends: Coworking Day is right around the corner. This international holiday tends to sneak up on space operators. But you want
Coworking is growing too fast for you to be just another generic workspace brand. The coworking brands that will thrive moving forward are those that
I’m a writer. I’ve sent this letter out every Thursday since 2015. I’ve also written for dozens of publications, including Shareable, Mother Jones, Yes! Magazine,
Coworking has a problem. We’re asking a lot of community managers and, in return, many of them are a few steps from burnout, if they’re
Let’s chat about the target audience for your coworking space. When I made the shift from writing about coworking to being part of the coworking
Your coworking space and brand need a clear voice and perspective. Otherwise, you’ll get lost in the noise or, even worse, come off as generic
Clear social media strategies for your coworking space are essential to building a thriving business. Social media, when used strategically, can be a valuable tool
Years ago I was in Austin speaking at the Peers conference. At the afterparty I was chatting with an attendee who had tried coworking but