Cat Johnson

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Cat Johnson

20 Oct

4 Marketing Fundamentals for Coworking Space Teams

  • In Lists, Marketing and Branding, Pro Tips
  • 0 comment
marketing-fundamentals
A mentor once told me, “Earn people’s respect with your fundamentals, then put them in awe with your flash.” This particular mentor was one of my basketball coaches, and she was trying to get me to
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12 Oct

10 Quick Wins to Improve Your Content Marketing

  • In Marketing and Branding, Pro Tips, Writing
  • 1 comment
content-coworking
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
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07 Oct

The Heart of Cat Johnson Co

  • In Community, Coworking, Inspiration
  • 1 comment
brand-community-diagram
I talk a lot about building a brand community. But I haven’t shared much about how I apply that strategy to Cat Johnson Co. Here’s one aspect: In the past
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22 Sep

11 Community Outreach Strategies for Coworking Spaces

  • In Business, Lists, Marketing and Branding
  • 0 comment
community-outreach-coworking
It’s hard to imagine there are people who don’t know what coworking is. For those of us who talk about coworking all day every day and have witnessed its growth from a small movement into a
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15 Sep

How Coworking Shines a Light Through Dark Times

  • In Community, Coworking, Inspiration
  • 0 comment
coworking-light
I don’t have Zoom overload. At all. I’m incredibly grateful for the platform—and all the other tools that keep me connected to my family, friends, collaborators, clients, support systems, Lab members, and the
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08 Sep

Get Your Call to Action Right: Pro Tips for Space Operators

  • In Marketing and Branding, Pro Tips
  • 0 comment
workspace-call-to-action
Picture this: Two people meet, they have some shared interests and they’d like to spend more time together. When they’re saying goodbye there’s that moment when they’re standing there like, “Well, I’ll see you later.” One
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11 Aug

Best Life Books: Recommended Reads for Purposeful Entrepreneurs

  • In Best Life Books, Diversity + Inclusion, Inspiration, Lists, Recommended Books, Well-Being
  • 0 comment
best-life-books-aug-20
Best Life Books is a monthly roundup of books and audiobooks for purposeful entrepreneurs, including coworking space operators, community managers, and anyone working for a brighter future. I’ve included links to purchase the books on Amazon
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07 Aug

An Open Letter to Coworking: It’s Time to Think Bigger

  • In Community, Coworking, Inspiration
  • 2 comments
open-letter-coworking
Dear coworking, How you holding up, mate? We didn’t see this one coming, did we? Spaces are empty, some are closing, members are cancelling and tensions are high. Word is
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04 Aug

Spend More Time On Your Headlines: Tough Love from a Content Pro

  • In Blogging, Pro Tips, Writing
  • 0 comment
headlines-coworking
Be honest, how long do you spend writing the headline for your blog posts? Five minutes? One minute? 30 seconds? Here’s a pro tip for you: You
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28 Jul

Community is How We Roll

  • In Community, Coworking, Inspiration, Storytelling
  • 0 comment
Coworking-community-how-we-roll
This is Ed. He’s part of our community at ‪NextSpace Santa Cruz, my home coworking space. One morning, before COVID sent us all home to work, I walked out of the NextSpace podcast
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Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?
"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz Elam
Executive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan Dorsch
Cofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie Russo
Everything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony Bacigalupo
Founder, New Work Cities

© Cat Johnson

COWORKING · CONTENT · COMMUNITY

Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?