September Convo: Attract Perfect-fit Members to Your Community
It’s weird how a pandemic warps time. The beta Coworking Convo in 2019 feels like several lifetimes ago. But at the same time, I’m having
Lukewarm brands will get left behind. You must be clear in your vision, values, mission and purpose and build community around them. No more hiding,
Coworking is absolutely exploding! With an estimated 40,000 coworking spaces around the world and more opening every week, it’s tricky to keep up with the
All coworking spaces are not the same. No matter how fabulous your space may look, if it’s lacking life, energy and engagement, your members are
Coworking is growing so quickly that a whole segment of space owners, operators and community managers have joined the coworking industry—without having a sense of
Photo credit: Credit: Erika Goldring Before I went all-in on coworking, content and community, I worked in record stores for 20 years, including 16 years
Updated September 20, 2022 If PR is part of your marketing strategy (as it should be), this one is for you. There is nothing more
Virtual office memberships present a huge opportunity for coworking space operators. Revenue, leads, positioning and more are all strengthened by virtual offerings, including virtual mail.
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In 2012, I joined a coworking space. At the time, I had (slowly) started working my way out of being a longtime record store supervisor
“Drop your people into coworking. We’ll take care of them.” My friend Liz Elam from GCUC said this on a call recently. She was talking
Friendly reminder that you’re not selling desks and offices. You’re selling a work experience—a flexible, fun and creative experience that enables your members to do
I had a hilarious and insightful conversation this week that I absolutely must share with you. Last Tuesday, I was chatting with a young, brand
I’m seeing a growing focus on hotel models to define coworking. And I have some thoughts. In terms of giving travelers a way to vet,
I recently had a chat with a coworking space operator who is feeling siloed from other space operators. They run a fantastic space and growing
I finally got around to watching the Mr. Rogers documentary Won’t You Be My Neighbor. I knew I’d be inspired, and I was. What I wasn’t
Dear coworking, If I could talk to my pre-pandemic self, I’d tell her to buckle up. I’d tell her that she will become a different
From my NextSpace Santa Cruz days: Maya, me and Jennifer. I was so fortunate to be a member of a coworking community run by these
Have you seen these images? I mean, have you really seen these images? The otherworldly beauty, scope and magnificence of the photos coming back from
Remote work is not going away, and we have the stats to prove it. Here are 14 remote work statistics and what they mean for
In coworking, we talk a lot about the importance of belonging. There’s something deeply human and comforting about finding a place where we can be
On a recent flight, we hit a big patch of turbulence. One of those ones that made the plane drop and shake side to side.
As anyone who has attended a Coworking Convo knows, Convos is a community-focused project. Without you, there is no Convo. But there are a lot
One of the highlights of last month’s GCUC conference in Seattle was seeing people get their minds blown about the potential for virtual mail and
I am obsessed with coworking. But having the freedom to work from home today, when I woke up to rain and could use a day
When leaders emerge in your community, empower them. When someone shows interest in being a leader, support them. When you see leadership potential in people
Now that I’ve had a few days to decompress from GCUC Seattle, I have some thoughts. But this year’s a bit different. Rather than recapping
As we two-step toward something approaching normal life in your coworking space, let’s take a minute to re-center on your members—and what they want.
You don’t have to say something that’s never been said before. Those sparks of genius are rare. Just share a fresh perspective. We want to
Search Engine Optimization (SEO) can be a wormhole. The further you go down it, the more tools and analytics and best practices there are to