One of the challenges of content marketing is that it’s tricky to define the ROI.
With content, we establish our brand tone and values; we differentiate from the competition; we do brand storytelling.
These things are hard to measure.
Content
Last week, two people who know me well both expressed confusion as to what I’m up to with Coworking Content.
Is it a business? Is it a project? Is it an organization?
So I figured I’d clarify.
In April of
Apparently it’s Friendly February.
I saw this graphic last night as I was scrolling through one of the socials, and had to share it.
The calendar was created by the team at Action for Happiness, a “movement of people committed
I tend to be on-again, off-again with podcasts.
I’ll get into them for a while, then I’ll fall away.
When I’m in a podcast groove, I like to listen to them on long walks. That way, I can jam through
You know what’s really nice?
When joining a coworking space helps you improve and grow your business.
Yep, fast wifi is great, and the always-on coffee is a nice perk, and access to meeting rooms and a community of fellow
I say it all the time because it’s true: coworking has nothing to do with desks and wifi.
If all you need is a place to sit and get online, you can go to any library, coffee shop or one
Way back in 1989, Queen Latifah dropped “Ladies First” on the world.
The song called for the elimination of stereotypes and giving women due respect. It balanced smart insight, a contagious groove, a spirit of unity that Latifah always
Updated 1/7/2019
One of the most powerful aspects of content marketing is that it can be used for just about anything.
Coworking spaces, dog walkers, tool libraries, software companies, coffee roasters, musicians and more can all create interesting, engaging content
If you plan to get serious about creating content for your coworking blog next year, why not get started now with some end-of-year posts?
The end of one year and beginning of another is a great time to look back
This week a small business owner said something that made me want to scream.
We were chatting on the sidewalk in downtown Santa Cruz and he said, “I tried creating content two times, but it didn’t lead to any