It’s tempting to hide our humanness to appear “professional.”
Don’t do it.
People don’t connect with a projected image.
We connect with your humanness.
The things that
Be generous with praise.
You never know when you might change someone’s life.
When I was in high school, a teacher wrote on one of my reports, “I don’t know whether to grade
We didn’t know if it would work.
Could we pull off a community conversation via Zoom?
It was October of 2019 and we thought 25 might be as big as a Zoom call
Write your headline first.
The formula used to be:
Write an articleDecide on a title
Not so with content marketing.
Your headline is
Last week I searched my phone for the nearest coffee shop.
A bunch of results came up so I scrolled down to find the one that appealed to me. I opened the listing to check their
A major misunderstanding around content is that you need a clear voice and unique angle before you begin.
The truth is that the clarity and angle come with creating.
You need feedback, data
During our last Cat Johnson Co call of the year, we rounded up our 2021 wins.
I’m so proud of what we’re building, one step at a time!
đź“Ś We’ve grown The Lab, our
Updated December 13, 2022
If you plan to get serious about creating content for your coworking blog next year, start now with some end-of-year posts.
This is a good time of year for lists, recaps and predictions. People like to
We have something special going on in The Lab, our workspace marketing club. CoLabbers are getting organized, focused and courageous with their marketing, strategy, outreach and content.
It’s exciting and inspiring to see.
Avoid the Wall of Words.
If your text looks like this and all your thoughts run together and it’s really hard to tell where one thought ends and another begins then you have a Wall of
