Heads up, friends: Coworking Day is right around the corner.
This international holiday tends to sneak up on space operators—especially during years that you’re—you know—navigating a pandemic and other such delights.
But we’re
I launched a virtual community during the pandemic and it transformed everything. The Lab, which went from an idea to an actual community of 30-plus people across four countries during lockdown, changed my work, priorities and days.
Lead gen strategies for your coworking space, including Google My Business, CPC ads, social media ads, traditional marketing like direct mail….. can work really well. But don’t neglect content as a powerful lead gen strategy.
Content
Hey community manager—
Did you know when you took the job at your coworking space that you’d also be responsible for the social media, newsletter, website updates, ad copy, partner communications, flyers and blog posts?
Wellness offerings are not just nice-to-haves in your space, they are must-haves.
Workspace wellness is the future.
The days of forced 9-to-5 days under buzzing fluorescent lights illuminating isolated cubicles are long gone.
Updated May 18, 2021
A mentor once told me, “Earn people’s respect with your fundamentals, then put them in awe with your flash.”
The advice is solid and it applies to a lot
I’m mixed on customer personas.
On the one hand, creating them can be a valuable exercise to clearly define your target market.
On the other hand, however, persona exercises don’t hold a candle
What a year, what a trip, what a time.
As we start to emerge out of Covid (fingers crossed), I’ve been reflecting on the things that carried me through. Regular touch-ins with family and my closest
Every day is Earth Day, right?
Right.
It’s important to be mindful of the environmental impact we make, as individuals and as workspace communities every day in every way.
This
Posts, reels, stories, pages, groups … it’s a lot to keep up with.
And if you’re trying to create all this social media content on-the-fly, you’re wasting time and energy, you’re probably not getting great engagement,