Yesterday I posted the following Ann Handley quote on my Cat Johnson Co Instagram:
“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at
I just got a notification on my phone that someone registered for this month’s Coworking Convo on marketing coworking post-COVID.
It’s the 249th notification I’ve received for this one.
Sometimes an idea is
Some coworking spaces never completely closed, some are starting to slowly open back up, and some will not be open for weeks or months.
Regardless of the timeline for your own space—I trust you’re doing what’s
Now that virtual coworking is the rage, we’re all spending a lot of time on Zoom.
So we may as well make it interesting, right?
Here are hundreds of Zoom backgrounds that definitely
Something very interesting is happening in coworking right now.
People who have built a business around shared workspace now have no workspace.
It forces the question: What are you left with when your
Coworking was never about desks and wifi.
I didn’t foresee a global pandemic being the catalyst to prove this to the world, but here we are.
As cities around the world have shut
Now is a great time to request press coverage for your coworking space.
Your pivot to virtual coworking, your insights into work-from-home culture, and your perspective on community and the future of work make you—as a
Your members are home.
They may be scared, they may be overwhelmed and they may be isolated.
Now is not the time to go into the corner and freak out about your business.
Now is not the time to relax your content and community outreach.
Now is the time to lean into your story, your purpose and your community.
Resist the temptation to isolate and create
Workspace news can be overwhelming.
The industry side of the shared space sector makes a lot of noise about billion dollar valuations, grand spaces and epic failures.
But it’s only one