It’s easy to procrastinate on your blog. When things get busy, writing blog posts falls further down the to-do list until, at some point, it falls off the list completely. Then, before you know it, you’ve gone months without a post.
If you want to get serious about content, though, it’s important to prioritize your blog as a powerful tool to reach your target audience, share valuable information, and tell your story.
Here are four free tools to help you plan, organize and create blog posts so you can stop procrastinating and do more publishing.
Trello organizes your projects into boards that you can build up, edit, share, and move around. It makes brainstorming, organizing, managing projects, and collaborating very easy (and fun). I use Trello for a ton of things, but for my blog, it’s essential in creating my editorial calendar.
Within Trello, I have a Freelance Cat Editorial Calendar board, with numerous lists, including blog post ideas, in-process posts, and published posts. I also have a guest post board, boards for article pitches to different publications, and a dozen-plus other boards. It’s really useful!
You can easily drag things from one board to another and the at-a-glance layout makes organizing a dream for visually-oriented people like me.
If it sounds interesting, I highly recommend checking out Trello. It’s a free, powerful, easy-to-navigate tool for keeping your work and ideas organized, which is key to creating and sticking to a blogging schedule.
If you want a ton of valuable Trello tips, my pal Bernie Mitchell has a great post on how to organize anything with Trello.
Are you already using Evernote? If not, I suggest giving it a spin. Essentially a digital filing cabinet, Evernote lets you organize and store text, lists, images, videos, to-dos, and so much more.
It’s easy to use and it syncs across all your devices so when you get a great idea while standing in line at the market, you can quickly add it.
When it comes to blogging, you can prep, organize and draft posts in Evernote and when you come across a supporting link, statistic, video or image, you can quickly add it to your post.
This way, you never sit down to write a post and end up staring at a blank screen because you don’t know where to start.
You can also collaborate with other on Evernote, so your team can add resources, notes, links, images, tags and more.
Evernote is infinitely useful and can be customized to match your preferences, workflow, and organizational habits. Once you dig in and start using it, you’ll develop a system of your own, but if you need help getting started, there are tons of helpful tutorials and videos online, as well as a few ebooks and guides.
One of the most effective ways to stop procrastinating on your blog is to put it on your work calendar, along with all your other duties. I use Google Calendar for this because I’m kind of all-in with Google products, but you can use any calendar app.
Yes, you can still let writing blog posts fall off the bottom of your to-do list, but scheduling them helps you prioritize them and treat them with the same respect you would a business meeting or other professional responsibility.
After all, your content marketing has the power to reach your target audience with useful, targeted information and resources and invite them to your platform. The value of this can’t be overstated and it should be respected.
You may not always be in the mood to write, but if you have your post organized and your resources in place, you’re already well on your way.
Photo by Markus Spiske (CC BY 20)
If your biggest problem is actually starting a blog post, try the Pomodoro Technique. At it’s essence, the Pomodoro Technique is a simple strategy to boost your productivity and focus by working in short blocks of time—in this case, 25 minutes.
After 25 minutes of focused work, you take a 5-minute break. After three or four Pomodoros, you take a longer 20 minute break.
If you simply need help getting started, coax yourself into doing just one Pomodoro. Just 25 minutes. Easy, right?
You might find that once your creative juices are flowing that you want to continue. But, if nothing else, you will have broken the seal on your blog post and taken it from the to-do list to the in-process list.
What are your favorite tools to stop procrastinating on your blog posts? In them comments, let me know.
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