3/28 Coworking Convo: PR Strategies for Your Space
The other day in my home coworking space I saw a SubPop sticker on a guy’s laptop. Of course I had to stop and chat
A newish coworking space operator recently told me that she hadn’t heard of Coworking Convos. My immediate response was, “Oh, you have to come! You’ll love
I’ve been trying to think of a good analogy for the difference between a coworking space and a coworking community. And I think I have
Purpose is your North Star. It guides everything that you do. Purpose is the thing you do beyond making money. It’s the change you want
The most courageous thing I’ve seen in a long time happened at our eight-year-old’s first piano recital. I was expecting to celebrate him and his
One of the loneliest moments of my life was on a dancefloor, with hundreds of other humans. It was New Year’s Eve sometime during my
Guest post by Zach McNamara, CEO of isofy, a network management platform for coworking spaces. See the full tech support for coworking series. As a
I’m a recovering impatient person, so keeping this project under wraps has been super challenging, but I can finally share the news: I wrote a
GCUC Salt Lake City is right around the corner and the lineup and participant lists are packed with industry all-stars. Not only will GCUC attendees
Several weeks ago, my friend Stormy McBride from GCUC sent me a video clip of marketing legend Seth Godin talking about the difference between brand and logo.
Guest post by Zach McNamara, CEO of isofy, a network management platform for coworking spaces. See the full tech support for coworking series. I’ve been there:
When I moved back to Utah after living in Santa Cruz, California for 28 years, I knew no one in the local business community. I
In a recent Lab Workshop, we had sales coach Tyler Archer zoom in from New Zealand to teach us how to increase member conversion with
Hey, flexspace operators focused on transactions rather than transformation: the future is coming. The future of brand is community, and the future of coworking is
Hey friends! As we celebrate Coworking Convo number fifty, here are 50 things I’ve learned from running Convos, and from you, our Convos community. Much
QR codes are a great way to market your coworking space. Created in 1994 to label automobile parts, and almost forgotten a few years ago,
Way back when, brands would broadcast polished, one-way messages to the masses and we, the masses, would consume those messages via radio, magazine advertisements, TV
2023 has been an amazing year for coworking. The movement continues to grow, we’re recovering from pandemic challenges, we’re back in-person at our spaces and
Why is your wifi slow? Why is it spotty in some places? Why is getting the printer to work such a challenge? How can you
WeWork comes on the scene. Indie spaces keep building. WeWork becomes the media darling of coworking. Indie spaces keep building. WeWork parks trucks outside indie
I could talk all day about the potential for a brand community to foster a sense of belonging between—and for—members. Belonging is at the heart
In the last month, I’ve had three people ask me what an indie coworking space is, and if they are one. So it’s time to
Guest post by Zach McNamara, CEO of isofy, a network management platform for coworking spaces. What tech do you need in your coworking space? What
Tressie McMillan Cottom, Adia Victoria and Celisse. Photo: Erika Goldring Work is evolving. It’s true for entrepreneurs, startups, teams, corporates and remotes. And it’s also
Coworking space events are pretty much must-do’s these days. Members want to participate in a variety of events in your space and your event programming
It used to be that simply being a coworking space was a big deal. It was enough to garner press, attention and a lot of
Hi there, newcomer, and welcome to coworking! We are stoked to have you join this movement-slash-industry. And since you’re new around here, I thought I’d
Hey, indie operator! I see you. Rocking and rolling, building community and making coffee, dealing with challenging members and giving amazing tours, writing your newsletter
When I launched The Lab in 2020—early in the pandemic—I had no idea it would become the heart and soul of my work in coworking.
In a recent Q&A with my friends and partners at Coworks, I shared three challenges indie coworking space operators face right now, as we move