Workshop (10/16): Create your content strategy for 2025
Brand strategy best practices say you should “niche down until it hurts.” But let’s flip that. What if we niche down until it hits? Until
Of all the lessons the Covid era taught me, one of the most important is that weak social ties are vitally important. While things were
If your coworking community is limited to the people inside your space, you’re missing a huge opportunity. As a coworking space operator, the best thing
This morning at 8:45 a reminder pinged on my partner’s phone to register our resident 8-year-old for Lego Club at the local library. If she
Something cool is happening in the coworking world: A growing number of data nerds are nerding out on famously hard to track things, including the
Updated 7/7/24 Heads up, friends: Coworking Day is right around the corner. This international holiday tends to sneak up on space operators. But you want
A newish coworking space operator recently told me that she hadn’t heard of Coworking Convos. My immediate response was, “Oh, you have to come! You’ll love
One of the loneliest moments of my life was on a dancefloor, with hundreds of other humans. It was New Year’s Eve sometime during my
I’m a recovering impatient person, so keeping this project under wraps has been super challenging, but I can finally share the news: I wrote a
GCUC Salt Lake City is right around the corner and the lineup and participant lists are packed with industry all-stars. Not only will GCUC attendees
When I moved back to Utah after living in Santa Cruz, California for 28 years, I knew no one in the local business community. I
2023 has been an amazing year for coworking. The movement continues to grow, we’re recovering from pandemic challenges, we’re back in-person at our spaces and
Tressie McMillan Cottom, Adia Victoria and Celisse. Photo: Erika Goldring Work is evolving. It’s true for entrepreneurs, startups, teams, corporates and remotes. And it’s also
Coworking space events are pretty much must-do’s these days. Members want to participate in a variety of events in your space and your event programming
When I launched The Lab in 2020—early in the pandemic—I had no idea it would become the heart and soul of my work in coworking.
Coworking isn’t the solution to our current loneliness epidemic. But it can be part of the solution. By providing people opportunities to connect and thrive
Three years ago I had an idea for a membership community for coworking space operators. It was during the early days of the pandemic, I
Updated June 6, 2023 Everything I know about building community, I’ve learned from the community builders that came before me and the communities they built
1. Create a rich culture and coworking community: Coworking communities thrive on different people interacting. 2. Bring in a diversity of skills and work experience:
Originally published August 17, 2016. Updated May 13, 2023. A few days ago I went into the bathroom at a coworking space and the
One of my favorite quotes from last week’s GCUC Chicago was from Mark Gilbreath, the skipper over at LiquidSpace: “There’s never been a more extraordinary
If you’re an emerging pro in coworking or the flex industry, here’s a tip that will transform your understanding of space operators, shared workspaces and
Updated February 17, 2023 Imagine joining a coworking space, signing a contract, getting to work, and finding that the space is just not a good
Community, community, community! We talk a lot about community in coworking because community is your biggest differentiator. Someone can always out-spend you, out-fabulous you, out-flex
Coworking is growing so quickly that a whole segment of space owners, operators and community managers have joined the coworking industry—without having a sense of
Photo credit: Credit: Erika Goldring Before I went all-in on coworking, content and community, I worked in record stores for 20 years, including 16 years
In 2012, I joined a coworking space. At the time, I had (slowly) started working my way out of being a longtime record store supervisor
“Drop your people into coworking. We’ll take care of them.” My friend Liz Elam from GCUC said this on a call recently. She was talking
I had a hilarious and insightful conversation this week that I absolutely must share with you. Last Tuesday, I was chatting with a young, brand
I’m seeing a growing focus on hotel models to define coworking. And I have some thoughts. In terms of giving travelers a way to vet,