Yesterday I posted the following Ann Handley quote on my Cat Johnson Co Instagram: “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at
Some coworking spaces never completely closed, some are starting to slowly open back up, and some will not be open for weeks or months. Regardless of the timeline for your own space—I trust you’re doing what’s
Something very interesting is happening in coworking right now. People who have built a business around shared workspace now have no workspace. It forces the question: What are you left with when your
Coworking was never about desks and wifi. I didn’t foresee a global pandemic being the catalyst to prove this to the world, but here we are. As cities around the world have shut
Your members are home. They may be scared, they may be overwhelmed and they may be isolated. Now is not the time to go into the corner and freak out about your business.
Workspace news can be overwhelming. The industry side of the shared space sector makes a lot of noise about billion dollar valuations, grand spaces and epic failures. But it’s only one
Storytelling is one of the best ways to connect with your target market. Whether someone is reading a blog post, following your social media feeds, listening to you on a podcast, or watching a video, they
Every month, Action for Happiness creates a calendar of things to do to increase wellness, happiness and connection. The calendars are full cool ideas and tips. The organization recently released a Coping
Like most people, I’ve had waves of frustration, fear and overwhelm about work, virus, future etc. Uncertainty is hard and my temptation is to overmanage, to overschedule, to overcontrol my work and life.
Late last year, I had an idea that wouldn’t leave me alone. I’m always on the lookout for ways to support coworking space operators—particularly with their content and marketing. I also love helping coworking pros strengthen