As we two-step toward something approaching normal life in your coworking space, let’s take a minute to re-center on your members—and what they want.
Are you phoning in your marketing?
Just crossing items off a never-ending todo list?
Marketing is so much bigger than your content calendar.
It’s about connection, conversation and bringing people
Be generous with praise.
You never know when you might change someone’s life.
When I was in high school, a teacher wrote on one of my reports, “I don’t know whether to grade
I talk a lot about building a brand community.
But I haven’t shared much about how I apply that strategy to Cat Johnson Co.
Here’s one aspect:
In the past
I say it all the time because it’s true: coworking has nothing to do with desks and wifi.
If all you need is a place to sit and get online, you can go to any library, coffee shop or one
Way back in 1989, Queen Latifah dropped “Ladies First” on the world.
The song called for the elimination of stereotypes and giving women due respect. It balanced smart insight, a contagious groove, a spirit of unity that Latifah always
How are you feeling right now?
It’s a pretty simple question, but it’s also a powerful one. How often do we stop and check in on each other?
The Mid-week Check-in
Over in the Coworking Content Alliance, we do
Let’s do a little thought experiment.
What would happen if you lost your coworking space?
I mean the actual building, with all your cool interior design, your ergonomic furniture, your soundproof phone booths, your glass-enclosed meeting rooms?
Would your
I was recently chatting with a fellow Peers Conference attendee in Austin, Texas. We were at a post-event happy hour swapping stories about working alone, freelancing and the benefits (and pitfalls) of working for an agency.
The conversation turned,
I spent my first year coworking in the wrong space.
The long-story-short is that it just wasn’t a good fit for me. I didn’t really participate in the space or community because it never felt like home.
After a
