2/8: Build Your Personal Brand: A Workshop for Coworking Space Operators.
In this episode of Coworking Out Loud, Cat Johnson talks with Karina Patel, COO at Her First $100K and the Marketing Coach at CJCo, about social media for coworking spaces
Somewhere along the line I learned to write academically. As a kid, I would sit on the floor, research my topic, then rephrase what I read in the encyclopedia or books I
Community, community, community! We talk a lot about community in coworking because community is your biggest differentiator. Someone can always out-spend you, out-fabulous you, out-flex you. But no one can
Updated December 8, 2022 Ready to get serious about your coworking blog? Start now with some end-of-year posts. This is a good time of year for lists, recaps and predictions.
In this episode of Coworking Out Loud, I chatted with Emilie Lashmar, creative director at Platf9rm, a brilliant coworking brand and community out of Brighton and Hove in East Sussex,
Coworking is growing so quickly that a whole segment of space owners, operators and community managers have joined the coworking industry—without having a sense of what makes a great coworking
“Drop your people into coworking. We’ll take care of them.” My friend Liz Elam from GCUC said this on a call recently. She was talking about companies that are embracing
Friendly reminder that you’re not selling desks and offices. You’re selling a work experience—a flexible, fun and creative experience that enables your members to do their best work. To illustrate
I’m seeing a growing focus on hotel models to define coworking. And I have some thoughts. In terms of giving travelers a way to vet, rate and easily access workspace
I finally got around to watching the Mr. Rogers documentary Won’t You Be My Neighbor. I knew I’d be inspired, and I was. What I wasn’t expecting was to learn that
From my NextSpace Santa Cruz days: Maya, me and Jennifer. I was so fortunate to be a member of a coworking community run by these amazing women. And huge props
Remote work is not going away, and we have the stats to prove it. Here are 14 remote work statistics and what they mean for coworking. 1. 97.6% of remote
Everything I know about building community, I’ve learned from the community builders that came before me and the communities they built that I’m fortunate to be part of. I’ve been
As we two-step toward something approaching normal life in your coworking space, let’s take a minute to re-center on your members—and what they want.
Are you phoning in your marketing? Just crossing items off a never-ending todo list? Marketing is so much bigger than your content calendar. It’s about connection, conversation and bringing people
Last week I searched my phone for the nearest coffee shop. A bunch of results came up so I scrolled down to find the one that appealed to me. I
We have something special going on in The Lab, our workspace marketing club. CoLabbers are getting organized, focused and courageous with their marketing, strategy, outreach and content. It’s exciting and
Instagram hashtags are a good way to expand your reach on the platform and connect with your audience. Here are 100+ Instagram hashtags for coworking spaces. Pick and
choose the ones that are most relevant to your space and community, and
start sharing today.
All signs point to enormous growth in the coworking and flexspace world as remote workers, freelancers, startups, entrepreneurs and small businesses move out of their homes and into shared workspaces.
Lead gen strategies for your coworking space, including Google My Business, CPC ads, social media ads, traditional marketing like direct mail….. can work really well. But don’t neglect content as
Storytelling is one of the best ways to connect with your community and potential members. Whether someone is reading a blog post, following your social media feeds, listening to you
No matter where you are in your content journey, you can make improvements. Content is a long game. We try things, track what works and what doesn’t, course correct as necessary, and keep at it. Here are 10 quick wins to improve the content for your coworking space.
There’s an old saying in coworking circles that your competition is not other coworking spaces, but people working from their couch, or kitchen table, or…closet? Our friends at Office Nomads
The last couple of months, I’ve been getting real with my Instagram marketing. I’m more active and more strategic on the platform and I’m spending more time putting best practices
Imagine joining a coworking space, signing a contract, getting to work, and finding that the space is just not a good fit for you. It’s a terrible feeling. Coworking can
Remote work looks great from the outside. You get to work from home; you can be a digital nomad wandering the world with your laptop; you can stay in your
One of the challenges of content marketing is that it’s tricky to define the ROI. With content, we establish our brand tone and values; we differentiate from the competition; we
Last week, two people who know me well both expressed confusion as to what I’m up to with Coworking Content. Is it a business? Is it a project? Is it
Apparently it’s Friendly February. I saw this graphic last night as I was scrolling through one of the socials, and had to share it. The calendar was created by the
You know what’s really nice? When joining a coworking space helps you improve and grow your business. Yep, fast wifi is great, and the always-on coffee is a nice perk,