June 26 – Coworking Convo: Creative Marketing Strategies for your Space
When I advise people about starting a community, whether virtual or in-person, the first thing I tell them is to seed their community with the
We all know the feeling: You’re surrounded by people, wishing for some kind of connection, and feeling entirely alone. Whether a coffee shop, public transit,
I’ve never liked the hotel analogy for coworking. I get it. The brand consolidation, the different tiers and pricepoints, the hospitality, the scalability, the ease
You know that the team sets the vibe in a coworking space, right? And that members are watching the team to see how to be
As you may know, I spent 20 years working in record stores. When I was at Streetlight Records in Santa Cruz, CA (where I spent
What’s the first impression people have when they walk through the door of your coworking space? Not after the tour, not after they’ve talked with
Last week, I clicked on a Forbes article about founder cafes, which are spaces described as “micro-ecosystems engineered for building, thinking, and serendipitous collisions.” Sounds great,
What does your coworking brand represent? When people see your logo, walk past your building, or your name comes up in conversation, what do people
You know about all the connections, collaborations, and transformations that happen in your coworking space, but does your local community? I see three challenges space
Belonging is one of those things that’s hard to describe, but you know it when you feel it. So how can you assess (and increase)
In a recent Coworking Convo, we talked about how to re-engage your coworking ghosts: the people who stop coming in, don’t engage with anyone, hide
How do you capture great photos in your coworking space? Let’s ask Dani Corbett from Lake City Photos. 1. What are some essential photos every
Garrett Tichy is a masterful brand builder who built one of the most recognizable coworking brands, Hygge Coworking, and has now co-founded Seemingly Overzealous Ice
Lauren Urlacher is a brilliant artist, creative, and community manager at Fellow Coworking. Here, she shares her thoughts on tapping into creativity in your space,
Kristen Fields from Knuckledragger Studios is a powerhouse creator, producer, and storyteller. She’s also one of our Coworking Creators Summit teachers. Here, she shares her
Getting people to come to your events can be challenging. Your members like the idea of having events and programming, but they may not show
Taylor Mason, founder of Talemaker, is a standout content marketer and strategist who is kicking off the Coworking Creators Summit with a session on content
You may not be familiar with the term “desire paths,” but you’ve definitely seen them. Desire paths are the paths people make where we wish
Why is coworking so effective? Here are eight reasons: 1. Coworking spaces are designed to help you do your best work on any given day.
Dear coworking, You continue to impress, inspire, and lead the way into the future of work. The evolution of our industry from scrappy space operators
Community coworking is the evolution of workspace culture. It is a shift from renting desks and offices to cultivating connection and belonging. It is not
I had a call recently with a coworking space operator who used to be the only space in town. Now there are 15 other coworking
Your coworking space and brand need a clear voice and perspective. Otherwise, you’ll get lost in the noise or, even worse, come off as generic
Years ago I was in Austin speaking at the Peers conference. At the afterparty I was chatting with an attendee who had tried coworking but
When someone visits your coworking space, what do you do with them? I imagine you do your best to make a good impression while you
Coworking, when done well, is a force multiplier. It multiplies your energy, your ideas, your connections, and your impact in the world. If the concept
Have you heard the term “infinite game?” Simon Sinek popularized it in his book of the same name, but his inspiration was the late Dr.
My favorite coffee shop here in Park City is called Atticus. It’s a funky little place with random posters, paintings, prints, and vintage geegaws all
Do your coworking events give people ways to come further into your brand community? In this episode of Coworking Out Loud, Cat Johnson shares eleven
Community is the heart and soul of a coworking space. In this episode of Coworking Out Loud, Cat Johnson shares four of her favorite community