Who are you marketing your coworking space to?
If your response is “everyone,” we need to have a chat.
Your target market is not everyone.
It’s important to get very clear about who would be a good fit in
Coworking has changed a lot in the last 10 years.
Now, in addition to community-focused coworking spaces, we have a booming workspace industry full of spaces that range from grassroots coworking communities to office rental facilities that have a
If I see another article about how open workspaces are bad, I’m going to scream.
It’s a tired old conversation that we long ago laid to rest.
Here’s the deal, from someone who works every day in an open
Last week my friend and fellow coworking enthusiast Bernie J. Mitchell called me out. After recording an episode of the Ouishare Radio Write Club, the new podcast we co-host with Trevor Twining, Bernie and I were chatting and he
Talking to coworking people about the importance of community is, as my dad would say, preaching to the choir.
Most of us coworking professionals understand the power of collaboration, cooperation, mutual support and social connection. We experience it every
I recently read a thought-provoking blog post from Sarah Athanas, co-founder of Groundwork in New Bedford, Massachusetts. In it, Athanas asks the question, “Is coworking is suitable for introverts?”
A self-described introvert, Athanas explains that being introverted doesn’t make
I adore coworking. I’m one of those people—not uncommon in the coworking world—who will talk about coworking for hours if you let me.
But there are things that happen in coworking spaces around the world that bug me.
I will
Game night at the coworking space with my coworking buddies.
Anyone who has spent more than five minutes with me has heard me talk about coworking. From my first day coworking, to this very second, I have been an
Tony Bacigalupo is a wellspring of coworking knowledge, insight and inspiration.
Founder of New Work City, the first dedicated coworking space in New York City, Tony now runs New Work Cities, an organization helping people build thriving collaborative communities.
I recently heard a crazy story about a coworking space in Southern California.
To be honest, “coworking” is not the right word to use here because this is not at all what coworking is about, but the company branded