Cat Johnson

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workspace

08 Oct

7 Instagram Marketing Resources for Coworking Spaces

  • In Marketing and Branding, Social Media
  • 0 comment
instagram-marketing-coworking-space
The last couple of months, I’ve been getting real with my Instagram marketing. I’m more active and more strategic on the platform and I’m spending more time putting best practices into place.
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29 Oct

Stop Marketing Your Coworking Space to Everyone

  • In Marketing and Branding, Pro Tips
  • 0 comment
coworking-customer-persona
Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone. It’s important to get very clear about who would be a good fit in
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24 Jul

Coworking vs. Workspace: There is a Difference

  • In Community, Workspace Industry
  • 1 comment
coworking-vs-workspace
Coworking has changed a lot in the last 10 years. Now, in addition to community-focused coworking spaces, we have a booming workspace industry full of spaces that range from grassroots coworking communities to office rental facilities that have a
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19 Jul

OMG, Enough with the “Open Workspaces are Bad” Already!

  • In Community, Coworking, Inspiration, Just for Fun, Well-Being
  • 0 comment
open-workspace-bad
If I see another article about how open workspaces are bad, I’m going to scream. It’s a tired old conversation that we long ago laid to rest. Here’s the deal, from someone who works every day in an open
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08 Feb

How to Use Content to Get Potential Members into Your Coworking Space

  • In Marketing and Branding, Workspace Industry
  • 2 comments
Last week my friend and fellow coworking enthusiast Bernie J. Mitchell called me out. After recording an episode of the Ouishare Radio Write Club, the new podcast we co-host with Trevor Twining, Bernie and I were chatting and he
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17 Jan

Unlock the Power of Community: 8 Tips for Coworking Space Operators from the World Economic Forum

  • In Community, Coworking, Inspiration, Pro Tips, Well-Being
  • 0 comment
Building-Community-Coworking-Space
Talking to coworking people about the importance of community is, as my dad would say, preaching to the choir. Most of us coworking professionals understand the power of collaboration, cooperation, mutual support and social connection. We experience it every
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10 Jan

Coworking for Introverts: It’s all About Recharging Our Internal Batteries

  • In Community, Inspiration, Well-Being
  • 0 comment
Coworking-for-Introverts
I recently read a thought-provoking blog post from Sarah Athanas, co-founder of Groundwork in New Bedford, Massachusetts. In it, Athanas asks the question, “Is coworking is suitable for introverts?” A self-described introvert, Athanas explains that being introverted doesn’t make
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20 Sep

Coworking Etiquette: the Ultimate Guide

  • In Community, Coworking, Inspiration, Lists, Well-Being
  • 4 comments
coworking-etiquette-guide-header
I adore coworking. I’m one of those people—not uncommon in the coworking world—who will talk about coworking for hours if you let me. But there are things that happen in coworking spaces around the world that bug me. I will
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19 Jul

39 Things I Love About Coworking

  • In Community, Coworking, Inspiration, Just for Fun, Lists, Well-Being
  • 2 comments
I-Love-Coworking-1
Game night at the coworking space with my coworking buddies. Anyone who has spent more than five minutes with me has heard me talk about coworking. From my first day coworking, to this very second, I have been an
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28 Jun

Coworking Wisdom No. 003

  • In #CoworkingWisdom, Coworking, Inspiration, Well-Being
  • 0 comment
coworking-wisdom-003
Tony Bacigalupo is a wellspring of coworking knowledge, insight and inspiration. Founder of New Work City, the first dedicated coworking space in New York City, Tony now runs New Work Cities, an organization helping people build thriving collaborative communities.
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Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?
"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz Elam
Executive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan Dorsch
Cofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie Russo
Everything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony Bacigalupo
Founder, New Work Cities

© Cat Johnson

COWORKING · CONTENT · COMMUNITY

Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?