Who are you marketing your coworking space to? If your response is “everyone,” we need to have a chat. Your target market is not everyone. It’s important to get very clear about who would be a good fit in your space. Otherwise, you’ll have a hard time activating your … [Read more...]
Coworking vs. Workspace: There is a Difference
Coworking has changed a lot in the last 10 years. Now, in addition to community-focused coworking spaces, we have a booming workspace industry full of spaces that range from grassroots coworking communities to office rental facilities that have a limited or nonexistent focus … [Read more...]
OMG, Enough with the “Open Workspaces are Bad” Already!
If I see another article about how open workspaces are bad, I'm going to scream. It's a tired old conversation that we long ago laid to rest. Here's the deal, from someone who works every day in an open workspace: No one space works for every person / day / project What … [Read more...]
How to Use Content to Get Potential Members into Your Coworking Space
Last week my friend and fellow coworking enthusiast Bernie J. Mitchell called me out. After recording an episode of the Ouishare Radio Write Club, the new podcast we co-host with Trevor Twining, Bernie and I were chatting and he said, “I’ve been reading and sharing your blog … [Read more...]
Unlock the Power of Community: 8 Tips for Coworking Space Operators from the World Economic Forum
Talking to coworking people about the importance of community is, as my dad would say, preaching to the choir. Most of us coworking professionals understand the power of collaboration, cooperation, mutual support and social connection. We experience it every day in our … [Read more...]