A major misunderstanding around content is that you need a clear voice and unique angle before you begin.
The truth is that the clarity and angle come with creating.
You need feedback, data
Avoid the Wall of Words.
If your text looks like this and all your thoughts run together and it’s really hard to tell where one thought ends and another begins then you have a Wall of
Lead gen strategies for your coworking space, including Google My Business, CPC ads, social media ads, traditional marketing like direct mail….. can work really well. But don’t neglect content as a powerful lead gen strategy.
Content
Hey community manager—
Did you know when you took the job at your coworking space that you’d also be responsible for the social media, newsletter, website updates, ad copy, partner communications, flyers and blog posts?
Wellness offerings are not just nice-to-haves in your space, they are must-haves.
Workspace wellness is the future.
The days of forced 9-to-5 days under buzzing fluorescent lights illuminating isolated cubicles are long gone.
I’m mixed on customer personas.
On the one hand, creating them can be a valuable exercise to clearly define your target market.
On the other hand, however, persona exercises don’t hold a candle
Posts, reels, stories, pages, groups … it’s a lot to keep up with.
And if you’re trying to create all this social media content on-the-fly, you’re wasting time and energy, you’re probably not getting great engagement,
If your newsletter fell off your priorities list as—you know—you worked to survive a pandemic and all, don’t worry.
You’re not alone.
It’s not hard to revitalize a dormant newsletter, but you do
Somewhere along the line I learned to write academically.
Maybe it was in junior high writing English essays, or using our family’s encyclopedias to write high school history papers.
I would sit on
ICYMI, Clubhouse is all the rage right now—and for good reason. The audio-only social app enables real-time connection between experts, teachers, students, networks, allies, communities and everyday people in a way we haven’t experienced before.
With