
First you get brand buy-in, then you get customers
Way back when, brands would broadcast polished, one-way messages to the masses and we, the masses, would consume those messages via radio, magazine advertisements, TV
February 27 Coworking Convo: Staying Engaged and Inspired as a Community Builder

Way back when, brands would broadcast polished, one-way messages to the masses and we, the masses, would consume those messages via radio, magazine advertisements, TV

2023 has been an amazing year for coworking. The movement continues to grow, we’re recovering from pandemic challenges, we’re back in-person at our spaces and

Why is your wifi slow? Why is it spotty in some places? Why is getting the printer to work such a challenge? How can you

WeWork comes on the scene. Indie spaces keep building. WeWork becomes the media darling of coworking. Indie spaces keep building. WeWork parks trucks outside indie

I could talk all day about the potential for a brand community to foster a sense of belonging between—and for—members. Belonging is at the heart

In the last month, I’ve had three people ask me what an indie coworking space is, and if they are one. So it’s time to

Guest post by Zach McNamara, CEO of isofy, a network management platform for coworking spaces. What tech do you need in your coworking space? What

Tressie McMillan Cottom, Adia Victoria and Celisse. Photo: Erika Goldring Work is evolving. It’s true for entrepreneurs, startups, teams, corporates and remotes. And it’s also

Updated October 12, 2025 Coworking space events are pretty much must-do’s these days. If you want to build community, facilitate connections among your members, and

It used to be that simply being a coworking space was a big deal. It was enough to garner press, attention and a lot of

Hi there, newcomer, and welcome to coworking! We are stoked to have you join this movement-slash-industry. And since you’re new around here, I thought I’d

Hey, indie operator! I see you. Rocking and rolling, building community and making coffee, dealing with challenging members and giving amazing tours, writing your newsletter

When I launched The Lab in 2020—early in the pandemic—I had no idea it would become the heart and soul of my work in coworking.

In a recent Q&A with my friends and partners at Coworks, I shared three challenges indie coworking space operators face right now, as we move

Three years ago I had an idea for a membership community for coworking space operators. It was during the early days of the pandemic, I

Updated June 6, 2023 Everything I know about building community, I’ve learned from the community builders that came before me and the communities they built

1. Create a rich culture and coworking community: Coworking communities thrive on different people interacting. 2. Bring in a diversity of skills and work experience:

Originally published August 17, 2016. Updated May 13, 2023. A few days ago I went into the bathroom at a coworking space and the

One of my favorite quotes from last week’s GCUC Chicago was from Mark Gilbreath, the skipper over at LiquidSpace: “There’s never been a more extraordinary

You’re not selling desks and wifi. Here are the things remote workers struggle with—many of which coworking solves. Surface your solutions to these struggles in

The collaborative energy of coworking is so contagious. Seeing a team deep in brainstorm mode in my home space makes me want to get out

Three and a half years into Coworking Convos, we’ve learned a few things about running virtual events with numerous guests and over 5600 coworking space

If you’re an emerging pro in coworking or the flex industry, here’s a tip that will transform your understanding of space operators, shared workspaces and

Updated March 19, 2023 To become a better writer and content creator, you need to sit down and write. It’s deceptively simple. The more words,

Last week I asked in The Lab and the CJ Co Weekly what one book you think every coworking space operator should read. The far

Updated February 17, 2023 Imagine joining a coworking space, signing a contract, getting to work, and finding that the space is just not a good

A guest post by our friends at CoWello Do you have any empty desks at your coworking space? Are you looking for ways to draw

Updated February 4, 2023 I was on a call recently with a coworking space operator who insisted social media was something that should be outsourced

Somewhere along the line I learned to write academically. As a kid, I would sit on the floor, research my topic, then rephrase what I read in

Community, community, community! We talk a lot about community in coworking because community is your biggest differentiator. Someone can always out-spend you, out-fabulous you, out-flex