Cat Johnson

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Workspace Industry

18 Jan

The Workspace Wave is Coming—Are You Ready?

  • In Inspiration, Workspace Industry
  • 0 comment
workspace-wave
All signs point to an epic workspace return once we move through this mess. The remote/hybrid work model, where people divide their time between the office, their home and wherever else they want to work,
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28 Apr

What Are You Left With When Your Workspace Disappears?

  • In Community, Inspiration, Workspace Industry
  • 1 comment
when-your-workspace-disappears
Something very interesting is happening in coworking right now. People who have built a business around shared workspace now have no workspace. It forces the question: What are you left with when your
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16 Apr

25 Virtual Coworking Ideas for Workspace Communities

  • In Community, Coworking, Lists, Pro Tips, Workspace Industry
  • 2 comments
virtual-coworking-ideas
Coworking was never about desks and wifi. I didn’t foresee a global pandemic being the catalyst to prove this to the world, but here we are. As cities around the world have shut
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30 Sep

22 Thoughts, A-ha’s and Takeaways from GCUC UK 2019

  • In Community, Coworking, Workspace Industry
  • 0 comment
GCUC-UK-2019-Follow-up
Still bathing in the afterglow of GCUC UK, I’ve readjusted back to Pacific time and have had a few days to let my London coworking experience steep. Here are 22 thoughts, a-ha’s and takeaways from
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20 Feb

5 Reasons to Use Paid Search Ads for Your Coworking Space

  • In Marketing and Branding, Workspace Industry
  • 0 comment
paid-search-ppc-coworking
One of the challenges of content marketing is that it’s tricky to define the ROI. With content, we establish our brand tone and values; we differentiate from the competition; we do brand storytelling. These things are hard to measure. Content
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11 Feb

What is Coworking Content, Anyway?

  • In Community, Coworking, Workspace Industry
  • 0 comment
coworking-content-overview
Last week, two people who know me well both expressed confusion as to what I’m up to with Coworking Content. Is it a business? Is it a project? Is it an organization? So I figured I’d clarify. In April of
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31 Jan

Are We Giving Our Communities Lip Service or Real Service?

  • In Community, Inspiration, Well-Being, Workspace Industry
  • 0 comment
coworking-values-Russo
I tend to be on-again, off-again with podcasts. I’ll get into them for a while, then I’ll fall away. When I’m in a podcast groove, I like to listen to them on long walks. That way, I can jam through
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24 Jul

Coworking vs. Workspace: There is a Difference

  • In Community, Workspace Industry
  • 1 comment
coworking-vs-workspace
Coworking has changed a lot in the last 10 years. Now, in addition to community-focused coworking spaces, we have a booming workspace industry full of spaces that range from grassroots coworking communities to office rental facilities that have a
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17 Jul

A Few Thoughts on the WeWork Beef

  • In Coworking, Workspace Industry
  • 2 comments
wework-meat
If you follow coworking on social media, you’ve likely see the news that WeWork is no longer paying for meat for its employees. As Fast Company reports, the company has “instituted a new policy that employees will not be
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16 May

Turning People Away from Your Space Can Strengthen the Coworking Movement

  • In Community, Coworking, Inspiration, Marketing and Branding, Workspace Industry
  • 0 comment
coworking-disloyalty-card
I spent my first year coworking in the wrong space. The long-story-short is that it just wasn’t a good fit for me. I didn’t really participate in the space or community because it never felt like home. After a
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Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?
"Cat Johnson is the marketing maven of the coworking world. She delivers content that is real, actionable and on-point. If you want to learn how to ignite your marketing and storytelling, you found the person. Enjoy the journey."
Liz Elam
Executive Producer, GCUC
"Working with Cat is like a breath of fresh air. She knows the coworking industry inside and out, and her understanding of what makes great content is second to none. And if that weren’t enough, she’s organized, thorough, and simply a delight to work with."
Susan Dorsch
Cofounder, Office Nomads
"Cat is the go-to when it comes to content strategy for the shared workspace industry. Not only is she an expert but she is immersed in coworking. She really gets it. Her newsletter is one of the few in my inbox that gets opened every week."
Jamie Russo
Everything Coworking Podcast, GWA
"Cat is a unique and powerful voice in the coworking movement. She’s dedicated to learning about what’s happening from every possible angle, analyzing what she finds, and sharing everything so we can all benefit. Coworking is better because Cat is part of it."
Tony Bacigalupo
Founder, New Work Cities

© Cat Johnson

COWORKING · CONTENT · COMMUNITY

Each week I send content tips, info and curated articles to 2,342 coworking space operators. Want in?