3/28 Coworking Convo: PR Strategies for Your Space
In his now-famous TED talk, “How Great Leaders Inspire Action,” author, motivational speaker and marketing consultant Simon Sinek challenges people to start with the why of
Blogging is becoming increasingly important for coworking space operators who need to educate their communities about coworking, attract new members, position themselves in the local
Do you need $250,000 to launch a content strategy for your coworking space? Ummm, no. Definitely, not. But, according to an article I read last week,
I made my debut on the local news last week. I was wearing my pajama hoodie, with no bra and no makeup. My hair was
Finland regularly ranks at the top of global education standings but the country is revamping its educational system. Instead of curriculum centered around traditional math,
Consistency is key to a great coworking blog. You need to publish content regularly to keep your readers, and Google, engaged and aware of what
For a long time it was assumed that drugs cause addiction. You take drugs, you get addicted. An experiment with rats proved this to be
A friend recently asked my advice about finding the right coworking space. She’s new to the concept of coworking but she wants to get away from
We hear a lot about time management. But for Jordan Baker, founder of Focuster, a productivity app that helps you manage your focus, what’s far
What could Americans do with an additional 30 billion hours per year? Spend more time with friends and family? Pursue hobbies and side projects? Engage
Content has emerged as one of the most effective, and popular, ways to reach potential coworking members. The First Results of the Global Coworking Survey
Concerned about climate change? Me too. The powers-that-be may dismiss the urgency of climate issues so we need to take things into our own hands. There
A few weeks ago I wrote about the importance of a coworking community when things are going shit. I had no idea when I wrote
Every week at NextSpace, my home coworking space in Santa Cruz, California, the community managers post a question on our whiteboard. We have some very
Your coworking blog is a powerful tool to reach your people, establish your space locally, and position yourself in the global coworking scene. But, to
The coworking community is an endless fount of wisdom. From industry pioneers and coworking space operators to coworking members, thought-leaders and future of work enthusiasts,
The best images for your coworking blog, website and other content platforms are the ones from your own space. They reflect your community, your culture
The other day in my home coworking space, I overheard a conversation that went something like this: Person 1: Hey, did I show you the
When insiders talk about the coworking industry we talk about its staggering growth and rapid evolution from a small movement into a global phenomenon. But, in real
Small, community-focused coworking spaces face an interesting challenge. Amid chatter of the industry’s insane growth and the mind-boggling valuations of corporate coworking spaces, operators
There are a ton of different types of coworking spaces, with more being built all the time. Some cater to rock climbers, some to social
The word “hustle” is a bit misunderstood. In startup culture, it’s generally celebrated as a lifestyle of little sleep, little time off, little self-care, a
Blogging is not for the weak. Like taxes, and parenting (I hear), it just keeps coming. You write an epic post one week and the
Earlier this year at the Global Coworking Unconference Conference (GCUC) in Los Angeles, a video celebrating the global coworking movement premiered. The video shares some
Remember in school, when the teacher would break you into small groups and everyone would sit around nervously without saying much, or one person would
Creating content doesn’t have to mean being tied to your desk. There are handy tools that let you do all the content prep work from
I was talking with a coworking space operator recently about the challenge of standing out in an increasingly-crowded market. Their particular space has started using
Last week I got an email from a regular reader of my blog who let me know that the reason she hasn’t been very active
Writing a tagline for your blog can be tricky. You want it to be descriptive, concise and catchy—a balance that’s not always easy to strike.
Do you have a blog for your collaborative space? How’s it looking? Outstanding or a little lackluster. If you’re not seeing the engagement you’d like